Field Marketing Manager

Crane Venture Partners; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Aspire is building the financial operating system for global founders. This Bay Area-based role focuses on marketing leadership to place Aspire among founders and CFOs, driving demand, brand credibility, and ecosystem activations that translate into opportunities and revenue growth.

You will collaborate with US Sales, GTM, and Partnerships to plan events, create content, and optimize the marketing funnel from pre-event lists to post-event follow-up, working across brand, lifecycle, paid, and

Responsibilities

• Own the US events calendar end-to-end: planning, vendors, on-site delivery, lead capture, and leads routed to Sales within 24-hours.
• Build and grow two communities: FoundersXchange for founders, and a finance-leader programme from zero, a room CFOs, VPs of Finance and Controllers actually want to be in.
• Turn ecosystem relationships into pipeline (VCs and accelerators for founders; accounting firms and fractional-CFO networks for finance) and equip Partnerships with co-branded collateral.

Job description

About The Company

Founders today are building global companies from day one - but the systems that manage their money were built for a different era. Aspire exists to change that!

We’re building the financial operating system for global founders, bringing banking, software, and automation into a single platform so businesses can move faster across borders and stay focused on building.

Aspire is built by people who think from first principles, care deeply about solving hard problems, and take real ownership of their work. Our team brings global experience from leading fintech and technology companies, and many of us are former founders and operators who understand what it takes to build thoughtfully, make trade-offs, and deliver at scale in a global environment.

Backed by leading global investors including Y Combinator, Peak XV, and Lightspeed, Aspire has been trusted by more than 50,000 startups and growing businesses worldwide to manage their finances since 2018. Together with partners like J.P. Morgan, Visa, and Wise, we’re building for the next generation of global companies.

About The Role

This role is about putting Aspire in the room with the people who decide where a company's money lives: founders across the Bay Area, and the CFOs and finance leaders they hire as they scale. You'll combine acquisition-focused marketing with community-led brand building, turning ecosystem relationships into activations that deliver both visibility and pipeline. The US is our biggest opportunity, you’ll be the confident marketer who knows how to make us show up credibly, in the right places.

About The Team

Marketing sits within Aspire's Commercial organisation. This role reports to the Head of Demand Gen Marketing, with a dotted line to the Head of US, and is our marketing presence on the ground in San Francisco. You'll work hand-in-hand with the Senior VC & Ecosystem Partnerships Manager in market, with US Sales AEs, and with the GTM Engineer who owns the outbound systems your programmes feed. Central Brand, Content, Lifecycle, Paid and Demand Gen are global functions and support the US market, so you're never building campaigns alone.

Key Responsibilities

• Own the US events calendar end-to-end: planning, vendors, on-site delivery, lead capture, and leads routed to Sales within 24-hours. Founder dinners and ecosystem activations at one end, CFO roundtables and cross-border finance workshops at the other.
• Build and grow two communities: FoundersXchange for founders, and a finance-leader programme from zero, a room CFOs, VPs of Finance and Controllers actually want to be in.
• Turn ecosystem relationships into pipeline (VCs and accelerators for the founder segment, accounting firms and fractional-CFO networks for the finance segment) and equip our Partnerships team with the co-branded collateral and referral assets that let their partners recommend Aspire without us in the room.
• Represent Aspire externally as a spokesperson and thought leader in Bay Area startup and finance communities, and capture content that carries offline momentum to our online audiences.
• Work with Sales and our GTM Engineer to target accounts before an event and convert them after: pre-event account lists, on-site meetings, follow-up sequencing, clean CRM handover.
• Own your US marketing funnel reporting: qualified pipeline, cost per opportunity, and influence on closed revenue, plus the customer stories that prove it.