Field Marketing & Ecosystem Lead

Aspire; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Aspire in San Francisco is seeking a hands-on US Marketing Lead. You will own events, build communities, and turn ecosystem partnerships into pipeline, reporting on funnel metrics.

The US is our biggest opportunity, and you’ll ensure Aspire shows up credibly in the right places with founders and finance leaders. This role sits in Aspire's Commercial organization and works with the Head of Demand Gen Marketing, the Head of US, Sales AEs, and the GTM Engineer to align campaigns and drive pipeline

Responsibilities

• Own the US events calendar end-to-end: planning, vendors, on-site delivery, lead capture, and leads routed to Sales within 24-hours.
• Build and grow two communities: FoundersXchange for founders, and a finance-leader programme from zero, a room CFOs, VPs of Finance and Controllers actually want to be in.
• Turn ecosystem relationships into pipeline (VCs and accelerators for the founder segment, accounting firms and fractional-CFO networks for the finance segment) and equip our Partnerships team with co-branded collateral and referral assets.
• Represent Aspire externally as a spokesperson and thought leader in Bay Area startup and finance communities, and capture content that carries offline momentum to our online audiences.
• Work with Sales and our GTM Engineer to target accounts before an event and convert them after: pre-event account lists, on-site meetings, follow-up sequencing, clean CRM handover.
• Own your US marketing funnel reporting: qualified pipeline, cost per opportunity, and influence on closed revenue, plus the customer stories that prove it.

Skills

Event planning

Community building

B2B marketing

Partnerships

Job description

Aspire in San Francisco is seeking a hands-on US Marketing Lead. You will own events, build communities, and turn ecosystem partnerships into pipeline, reporting on funnel metrics.

The US is our biggest opportunity, and you’ll ensure Aspire shows up credibly in the right places with founders and finance leaders. This role sits in Aspire's Commercial organization and works with the Head of Demand Gen Marketing, the Head of US, Sales AEs, and the GTM Engineer to align campaigns and drive pipeline