Field Marketing Manager

Ivalua; Pittsburgh (Allegheny County); Hybrid; USD 88,000 - 108,000; Full time

Benefits offered by this job

Hybrid work model (3 days in office)

Weekly lunches

Training & career development

Medical benefits

Dental benefits

Vision benefits

Retirement match

Job summary

Ivalua is seeking a seasoned Field Marketing Manager for Canada, with experience in field events and digital campaigns to generate demand and brand awareness. Bilingual English/French preferred, with potential support for West region events. Reports to Head of Marketing, North America.

The role emphasizes ABM, campaign design, and cross-functional collaboration with sales and product marketing, with a focus on regional impact and ROI.

Qualifications

• 6+ years in marketing, incl. 3+ years field marketing.
• Experience leading field events and ABM programs.
• In-person hosted events management experience.
• Strong knowledge of ABM principles and best practices.
• Excellent project management and organizational skills.
• Strong written and verbal communication; able to engage diverse audiences.

Responsibilities

• Develop and implement regional field marketing strategies to drive leads and pipeline.
• Plan and execute regional field events, roundtables, and conferences.
• Lead a flagship event in the Procurement Innovation on Tour series with end-to-end delivery.
• Develop ABM programs targeting key accounts to support lead generation.
• Collaborate with product marketing and digital teams on integrated campaigns.
• Partner with sales to align marketing with sales objectives and KPIs.
• Monitor campaign performance and optimize ROI; manage the field marketing budget.

Skills

Field Marketing

ABM Proficiency

Project Management

Analytical Thinking

Communication Skills

Collaboration

Adaptability

Creative Problem-Solving

Education

Bachelor's degree in Marketing

Master's degree a plus

Tools

Hubspot

ABM tools (Demandbase)

Job description

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.

All companies want the best and brightest. At Ivalua, we also want team members who have a global point of view and who bring customer-focused enthusiasm and ambition to the table. We are a company of doers, of problem solvers, of figure-it-outers. We have fun and we work hard. This is a truly global company with a diverse team of contributors and a set of core values that people can feel every day across all our offices.

Our marketing team is passionate, driven, fun, caring and highly collaborative. We have high standards and work as a team to constantly innovate and bring more value to the Sales teams that we partner tightly with.

ROLE:

We are looking for a highly skilled Field Marketing Manager with a strong background in field events and digital campaign management to lead marketing initiatives for the Canada region, one of our four Sales Regions in North America. This role will be pivotal in driving demand generation and brand awareness through targeted marketing initiatives. The ideal candidate will have a proven track record of executing successful field marketing strategies that align with sales goals and enhance customer engagement. Bilingual (English/French) candidates preferred.

In addition to leading initiatives within Canada, this role may also support or take ownership of select field events in the West region, ensuring consistent execution and impact across key markets. This role reports to the Head of Marketing, North America.

WHAT YOU WILL DO WITH US

• Strategy Development:Create and implement comprehensive field marketing strategies tailored to regional market needs to drive new lead and pipeline generation.
• Field Event Management:Plan, organize, and execute high-impact field events, including regional events, roundtables and conferences, to drive lead generation and strengthen customer relationships.
• Lead and own a flagship event within the Procurement Innovation on Tour series in your region, overseeing end-to-end execution including agenda development, speaker coordination, venue selection, catering, and all other event planning and delivery activities.
• Account-Based Marketing (ABM):Develop and implement ABM strategies targeting key segments of accounts, creating customized marketing programs that resonate with specific customer needs to support lead generation and engaged accounts conversion.
• Campaign Management:Design and execute integrated marketing campaigns in collaboration with the product marketing and digital teams, including events, webinars, and digital initiatives, to generate leads and nurture customer relationships.
• Collaboration with Sales Teams:Partner with sales leadership to understand market dynamics, customer needs, and sales objectives, ensuring marketing efforts effectively support sales goals
• Performance Analysis:Monitor and analyze the effectiveness of marketing initiatives through metrics and KPIs, making data-driven adjustments to optimize performance.
• Budget Management:Manage the field marketing budget, ensuring effective allocation of resources and maximizing ROI on marketing activities.

Travel
15 - 25% expected

YOUR PROFILE

• 6+ years of marketing experience, including 3+ years in field marketing
• Field Marketing Expertise:Demonstrated experience in managing field events and executing successful marketing programs that drive customer engagement and lead generation.
• +3 yearsexperience in managing and executing in-person hosted events
• ABM Proficiency:Strong understanding of Account-Based Marketing principles and best practices, with a track record of developing targeted campaigns.
• Project Management Skills:Exceptional organizational and project management abilities, with experience in coordinating multiple initiatives simultaneously.
• Analytical Thinking:Strong analytical skills to assess campaign performance and derive actionable insights for continuous improvement.
• Communication Skills:Excellent verbal and written communication skills, with the ability to craft compelling messaging and engage diverse audiences.
• Collaboration and Teamwork:Proven ability to work collaboratively across teams, driving alignment between marketing and sales.
• Adaptability:Ability to thrive in a fast-paced environment and adapt to changing priorities while maintaining focus on key objectives.
• Creative Problem-Solving:Innovative mindset with a knack for developing creative solutions to marketing challenges and identifying new opportunities for growth.
• Experience using Hubspot, and any ABM tools like Demandbase, a plus
• Bachelor's degree in Marketing or relevant field (Master's degree a plus)
• English is required as we serve customers throughout Canada from our Montreal location, and a significant majority of business is conducted in English; however, wherever possible, we will support the employee's right to work in French.

Core Missions:

• Field Event Management: Plan, organize, and execute high-impact field events, Core Competencies:
• Field Marketing Expertise: Demonstrated experience in managing field events and executing successful marketing programs that drive customer engagement and lead generation.
• ABM Proficiency: Strong understanding of Account-Based Marketing principles and best practices, with a track record of developing targeted campaigns.
• Project Management Skills: Exceptional organizational and project management abilities, with experience in coordinating multiple initiatives simultaneously.
• Analytical Thinking: Strong analytical skills to assess campaign performance and derive actionable insights for continuous improvement.
• Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling messaging and engage diverse audiences.
• Collaboration and Teamwork: Proven ability to work collaboratively across teams, building consensus and driving alignment between marketing and sales.
• Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities while maintaining focus on key objectives.
• Creative Problem-Solving: Innovative mindset with a knack for developing creative solutions to marketing challenges and identifying new opportunities for growth.

This role is essential for driving our field marketing strategy and ensuring alignment with our sales objectives, particularly through impactful events and targeted ABM initiatives.

WHAT HAPPENS NEXT

Our recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role.

Interviews will be conducted virtually via video or on-site with face-to-face meetings.

LIFE AT IVALUA

• Hybrid working model (3 days in the office per week)
• We're a team dedicated to pushing the boundaries of product innovation and technology
• Sustainable Growth, Privately Held
• A stable and cash-flow positive Company since 10 years
• Snacks and weekly lunches in the office
• Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
• Unlock and unleash your full professional potential with our exceptional training and career development program
• Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued
• Regular social events, competitive outings, team running events, and musical activities,

United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. https://www.linkedin.com/company/ivalua/about/

Experience life at Ivalua - check out our captivating video ! Gain insight into our unique company culture and get a glimpse of what it is like to work with us.

Ivalua’s core values include a priority on Care & Grow People. We take matters like pay equity very seriously and strive to reward our employees appropriately and fairly for their talents.

The compensation range for this position is based upon careful and continual market compensation research. In addition to location, compensation may also vary based upon job-related knowledge, skills, and experience.

Title: Field Marketing Manager

Base Range minimum: $88,000

Base Range maximum: $108,000

Additional compensation / rewards: Ivalua offers an annual target bonus for this position conditional on individual and company performance. Other compensation factors may also be considered. Ivalua also offers exceptional benefits including medical, dental, vision, retirement (with company match), and much more.

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