GTM Engineer Lehi, UT

Netcraft Ltd; Lehi (UT); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

33 days vacation

Equity units

Hybrid work options

Private health cover

Learning & development days

Job summary

Netcraft Ltd is seeking a curious GTM Engineer to strengthen our demand-generation capabilities. You will design scalable, automated workflows across CRM and marketing tools to accelerate pipeline and revenue growth, collaborating with Demand Gen, Sales, RevOps, and Product Marketing.

You will translate signals into plays, build AI-assisted processes, and improve data quality and routing. Join a high-growth team shaping go-to-market strategy with measurable impact.

Qualifications

• Experience in GTM engineering, demand generation, or revenue operations.
• Proficiency with Salesforce and HubSpot CRM/marketing automation.
• Hands-on with workflows using Zapier, Google Sheets, enrichment tools, or AI platforms.

Responsibilities

• Build and maintain automated GTM workflows for demand generation, ABM, inbound/outbound, and sales enablement.
• Connect and orchestrate systems across Salesforce, HubSpot, Qualified, G2, RollWorks, LinkedIn, enrichment platforms and AI tools.
• Translate signals into actionable sales and marketing plays and prioritize routing for sales readiness.
• Create account research, enrichment, deduplication, segmentation, and exports for sales.
• Develop intent-driven plays for strategic and in-market accounts with cross-functional collaboration.
• Partner with RevOps to improve data quality, lifecycle visibility, and CRM hygiene.
• Design scoring using firmographics, behavior, intent, funnel stage, and conversions.
• Build AI-assisted workflows for research, personalization, scoring, and follow-up.

Skills

GTM engineering

Demand generation

Revenue operations

Marketing operations

Sales operations

CRM & marketing automation

Workflow automation

Tools

Salesforce

HubSpot

Zapier

Google Sheets

Enrichment platforms

AI tools

Job description

Netcraft is the global leader in cybercrime detection and disruption. We’re a trusted partner for three of the four largest companies in the world and many large governments. We've blocked over 225 million cyber-attacks to date, and we take down around 33% of the world's phishing attacks.

Our purpose and passion are focused on just one thing: protecting the world from cybercrime.

That passion shapes how we work, too. We’re proud of our talented team and the value each person brings, and we’ve built a workplace where people feel supported and inspired. From strong benefits and wellness programs to meaningful collaboration and team connection.

The Role

We're looking for a highly curious and commercially minded GTM Engineer to help Netcraft build smarter, faster, and more scalable go-to-market systems.

You'll play a key role in improving how we identify high-value accounts, activate buying signals, enrich data, automate manual workflows, and turn marketing ideas into repeatable revenue programs. This role sits within the Demand Generation team and reports to the Director of Demand Generation.

This is not a traditional marketing operations or campaign execution role. You'll be expected to find friction, design workflows, test new plays, build automation, and connect the dots across data, tools, campaigns, and sales processes.

You'll work closely with Demand Generation, Sales, RevOps, and Product Marketing to help our commercial team move faster with better context. This is an opportunity to build and shape a new capability within Netcraft's go-to-market team, with direct impact on pipeline creation, account engagement, and revenue growth.

What you'll be doing

• Build and maintain automated GTM workflows that support demand generation, ABM, inbound conversion, outbound prospecting, event follow-up, reactivation, and sales enablement.
• Connect and orchestrate systems across tools such as Salesforce, HubSpot, Qualified, G2, RollWorks, LinkedIn, enrichment platforms, AI tools, spreadsheets, and automation platforms.
• Translate buying signals, website engagement, firmographic data, content engagement, event activity, and account-level research into actionable sales and marketing plays.
• Build workflows for account research, contact acquisition, enrichment, deduplication, segmentation, prioritization, routing, and sales-ready exports.
• Create systems that help Sales and BDR teams understand who to contact, why now, what to say, and what context matters.
• Develop intent-driven plays for strategic accounts, in-market accounts, competitor interest, event attendees, content engagement, dormant leads, and high-fit inbound activity.
• Partner with RevOps to improve data quality, routing logic, lifecycle visibility, CRM hygiene, attribution, and reporting.
• Design account scoring logic that combines firmographic fit, behavioral engagement, intent data, funnel stage, and historical conversion patterns.
• Build AI-assisted workflows that support account research, personalization, messaging context, lead qualification, and follow-up.
• Identify manual workflows across Marketing that can be automated, simplified, or made more repeatable.
• Monitor workflow performance and recommend improvements based on meeting creation, conversion rates, pipeline influence, speed to lead, rep adoption, and data quality.
• Document workflow logic, data sources, process steps, dependencies, and failure points so systems can be maintained and improved over time.

What you'll need to be successful

• Experience in GTM engineering, demand generation, revenue operations, marketing operations, sales operations, growth, or a similar role.
• Strong comfort working with CRM and marketing automation systems such as Salesforce and HubSpot.
• Hands-on experience building workflows with tools like Zapier, Google Sheets, enrichment platforms, AI tools, or similar automation systems.
• Ability to work with data and turn it into clean, usable, revenue-driving workflows.
• Strong understanding of B2B sales and marketing motions, including lead management, account prioritization, segmentation, routing, qualification, and pipeline creation.
• Commercial mindset with the ability to connect technical work to revenue outcomes.
• Comfort with experimentation, testing, iteration, and performance measurement.
• Strong systems thinking, with the ability to understand how changes in one part of the funnel affect another.
• Ability to translate ambiguous business needs into structured workflows and practical technical solutions.
• Comfort working with APIs, webhooks, integrations, data synchronization, spreadsheets, and structured datasets.
• Experience using AI tools or large language models to support research, personalization, scoring, routing, or workflow automation.
• Strong cross-functional communication skills and the ability to work effectively with both technical and non-technical stakeholders.
• Strong documentation habits and attention to detail.
• Self-starter with a bias for action and problem-solving who thrives in a fast-paced, high-growth environment.
• Passion for Netcraft's mission to protect the world from cybercrime, with an eagerness to contribute to a high-impact, purpose-driven team.

The Rewards Package

• 33 days of vacation, including national holidays (which can be worked if you prefer)
• Generous enhanced family leave and pay
• Enhanced sick pay, increasing with length of service
• Equity Tracking Units, allowing you to share in Netcraft's long-term success (eligibility criteria apply)
• Hybrid and flexible working options
• 401(k) Safe Harbor Plan with employer match
• Comprehensive private health cover, including medical, dental, vision, and life insurance
• Meals, snacks, and drinks provided in the office
• Two paid Learning & Development days per year, plus access to learning resources such as Udemy and Coursera
• Two paid Volunteering Days per year to support causes that matter to you
• Employee Referral Bonus Scheme

Diversity, Equity & Inclusion

This is deeply important to us. Through our ally network, we support under-represented groups and maintain a working environment free from bias, harassment, or discrimination. We encourage candidates from all backgrounds to apply.

We’re also happy to make adjustments to the hiring process to ensure every candidate can participate fully.

Please note: Netcraft does not accept unsolicited approaches from external recruiters.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Netcraft’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.