Territory Field Marketing Manager, Events (MA/RI/CT)

Stronghouse; Massachusetts; On-site; USD 75,000 - 110,000; Full time

Job summary

Stronghouse is seeking a Territory Field Marketing Manager to drive customer acquisition and brand awareness through high-impact field programs in MA/RI/CT. You will recruit, train, and manage teams for events and big-box retail, while executing lead-generation strategies and tracking KPIs to maximize ROI.

The role requires hands-on leadership, travel within the territory, and the ability to work varied hours including evenings and weekends.

Qualifications

• Experience hiring, training, and managing teams.
• Background in event marketing or big-box retail.
• Proven success exceeding lead generation targets.
• Ability to work evenings and weekends.
• Experience in fast-paced environments.

Responsibilities

• Recruit, hire, train, supervise, and develop field marketing teams.
• Lead onboarding, coaching, and performance management.
• Plan and execute high-volume lead generation campaigns.
• Coordinate event logistics, staffing, and materials.
• Maintain CRM accuracy and provide performance reporting.
• Build and maintain relationships with retail partners.

Skills

Hiring & training teams

Event marketing

Big-box retail

Lead generation

Data analysis

CRM systems

Tools

CRM systems

Job description

Territory Field Marketing Manager, Events (MA/RI/CT)

Massachusetts

About Stronghouse

Strong on the Inside & Out. We know nothing's more valuable than what takes place on the inside of a home, the family moments that strengthen bonds. The lived experiences that shape communities. We believe our customers’ attention should be on nurturing and enjoying their interests and their families, not on roofs, siding, or windows. Our job is to make sure that it never changes.

Position Summary

The Territory Field Marketing Manager drives customer acquisition and brand awareness
through high-impact field marketing programs. This role leads to the recruiting, training,
and management of field teams while executing lead-generation strategies across events
and big-box retail locations. The ideal candidate is a hands-on leader with a proven ability
to scale high-performing teams and deliver measurable results.

Key Responsibilities

Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box)
Lead onboarding, coaching, performance management, and team development initiatives
Execute training programs aligned with company standards
Manage and track KPIs including leads, appointments, conversion rates, and ROI
Plan and execute high-volume lead generation campaigns
Develop territory-specific strategies to maximize engagement
Coordinate event logistics including staffing, scheduling, and materials
Generate leads personally while leading by example
Build and maintain relationships with retail partners and event organizers
Oversee territory operations including event calendars, inventory, and logistics
Maintain CRM accuracy and provide performance reporting
Ensure compliance with company standards and partner requirements
Finding, coordinating, booking, and executing events within the territory
Maintaining labor and expenses within the budget

Qualifications

Experience hiring, training, and managing teams
Background in event marketing or big-box retail
Proven success exceeding lead generation targets
Ability to work evenings and weekends
Experience in fast-paced environments

Knowledge, Skills, and Abilities

Strong leadership and coaching skills
Excellent communication and interpersonal abilities
Sales-driven mindset and customer engagement
Ability to analyze data and optimize performance
Experience with CRM systems
Highly organized and results-oriented

Travel Requirements

Frequent travel within assigned territory
Regular on-site presence at events and retail locations
Travel for team oversight and event execution

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