Field Marketing Manager

Cypress HCM

Michigan

On-site

USD 48,216 - 66,124

Full time

14 days+

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Job summary

Cypress HCM is seeking a Field Marketing Manager to lead demand generation initiatives and marketing events within the Great Lakes region. This mid-senior level role requires a strong background in marketing and a proven ability to build relationships and manage marketing campaigns effectively. Candidates should possess excellent project management skills and a deep understanding of the IT buyer, with a willingness to travel within the region. Compensation ranges from $35 to $48 per hour depending on experience level.

Qualifications

5+ years in relevant field or event marketing roles in a tech company.
Outcome driven with experience executing creative field marketing programs.
Ability to manage multiple campaigns and pivot as needs change.

Responsibilities

Develop strategic marketing plans to drive pipeline and revenue goals.
Manage regional marketing budget and analyze program results.
Communicate effectively with stakeholders about marketing initiatives.

Skills

Field and Channel Marketing expertise

Project management

Analytical skills

Communication skills

Education

BS/BA degree or equivalent experience

Tools

Salesforce.com

GSuite

Marketing Automation tools

Job description

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We are looking for a talented individual to join our team as a Field Marketing Manager. In this role, you will be an integral part of the Marketing team, overseeing the success of all demand generation initiatives and marketing events in the Great Lakes region.

Responsibilities:

Develop strategic and effective regional marketing plans to build pipeline and drive revenue goals
Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include in-person and virtual seminars, webinars, executive engagements, third party conferences, networking events, meeting maker programs, etc.
Partner with various cross functional teams to deliver a comprehensive portfolio of marketing programs to help meet and exceed marketing targets
Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness and generate new business opportunities
Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
Manage to key metrics and monitor KPIs in Salesforce and Tableau
Manage quarterly regional field marketing budget
Analyze program results and business contribution through data-driven reporting and analytics
Communicate with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs
Support all corporate initiatives, give actionable feedback, share best practices and serve as advocate and marketing information source for the region

Qualifications:

5+ years of experience in relevant field or event marketing roles within a fast-paced, high-growth technology company
Strong Field and Channel Marketing expertise, personal drive, a history of career growth
Ability to create, manage, execute multiple marketing campaigns concurrently, and quickly pivot as needs change
Preferred locations are Michigan and Ohio, but open to other areas of the of Indianafor the right candidate.
Ability to effectively communicate regional marketing plans and build buy-in with sales teams and channel
Strong understanding of the IT buyer, ability to write to and create compelling events for buyer personas
Strong written, oral, interpersonal and presentation skills
Excellent project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decision
Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers and customers
Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization
Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs
Experience with Marketing Automation, CRM (Salesforce.com), GSuite, Splash is preferred
BS/BA degree or equivalent experience
Ability to travel within territory
Candidates should be located in the Great Lakes Region and will be required to travel for events in the region.

Compensation: $35 - $48 per hour

ID#: 25-00173

Seniority level