Growth Marketing Operations

Cypress HCM; United States; On-site; USD 82,656 - 117,096; Part time

Job summary

Cypress HCM is seeking a Growth Marketing Ops Contractor to enhance their marketing efforts. This part-time role involves executing and analyzing campaigns, managing marketing technology, and ensuring data accuracy. Ideal for data-driven marketers looking to make a significant impact in a mission-oriented company.

Qualifications

• Fluency with major B2B advertising platforms.
• Extensive experience with HubSpot for marketing automation.
• Technical expertise in Google Analytics and Google Tag Manager.

Responsibilities

• Execute and analyze marketing campaigns.
• Manage marketing technology stack and ensure data accuracy.
• Maintain B2B campaigns on LinkedIn and Demandbase.

Skills

B2B advertising platforms

HubSpot

Google Analytics (GA4)

Google Tag Manager

Job description

As a Growth Marketing Ops Contractor, you will play a key role in executing and analyzing marketing campaigns, managing our marketing technology stack, and ensuring data accuracy to help us reach employers and demonstrate how the company is improving employer-led health benefits. This is an exciting part-time opportunity for a data-driven marketer looking to make a significant impact in a fast-paced, mission-oriented company.

Key Responsibilities:

Digital Campaigns

• Maintain B2B campaigns on LinkedIn and Demandbase
• Linkedin - set up CAPI (conversion CRM)
• Launch new campaigns as needed
• Maintain BvA
• SEM campaign research & buildout - our keywords + competitor
• Fix conversion tracking with Google Ads
• Set up programmatic video/Youtube campaigns when ready
• Work with brand team to create updated resource hub for past webinars, events, assets

Marketing Ops - Hubspot

• Audit current instance and make update recommendations
• Assist client marketing with list build & contact cleanup
• Update hubspot/Salesforce field sync
• Data backfill and process improvements (get rid of old contacts, field consolidation)
• Audit and improve inbound lead flow

Reporting

• Maintain monthly reporting - pipeline influence, CVR lift (retrospective)
• Audit current process and make suggestions on automation
• Evolve field marketing campaign ROI framework
• Identify areas of opportunities for annual retrospective
• Current inbound lead flow

Marketing Ops - GA4 + GTM

• Audit current tracking events on GA4
• Create dashboard to understand web traffic

Qualifications:

• Fluency with major B2B advertising platforms (e.g., LinkedIn Ads, Google Ads).
• Extensive experience working with HubSpot for marketing automation and CRM activities.
• Technical expertise in Google Analytics (GA4) and Google Tag Manager.

Compensation: $60.00 - $85.00 per hour

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care and Insurance

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