Field Marketing Manager

U.S. Oral Surgery Management; Irving (TX); Hybrid; USD 75,000 - 110,000; Full time

Job summary

U.S. Oral Surgery Management in Irving, TX is seeking a Field Marketing Manager to drive growth through data-driven referral development, patient acquisition, and community engagement. This role blends in-office collaboration with remote work and requires building strategic marketing plans across multiple practices.

You will analyze referral patterns, manage CRM insights, and own performance reporting while partnering with practice leaders to hit targets and optimize campaigns.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• Two or more years of field marketing, account management, or business development experience; healthcare preferred.
• Excellent written and verbal communication skills.

Responsibilities

• Data-driven growth strategy: analyze referral patterns and ROI metrics to set measurable goals.
• Referral marketing execution: advise practices and nurture referral partners.
• Performance accountability: partner with leaders to set benchmarks and report results.
• Brand awareness & community presence: support local events and sponsorships.
• Marketing planning & budget management: track spend and campaign returns.

Skills

Strategic thinking

Analytical

Verbal communication

Written communication

Accountability & drive

Education

Bachelor's degree in marketing/communications or related field

Tools

CRM software

Job description

U.S. Oral Surgery Management500 E John W Carpenter Fwy #300, Irving, TX 75062This is a hybrid position requiring a combination of in-office and remote work. Employees are expected to work on-site as needed to support business operations and team collaboration.POSITION PURPOSE:The Field Marketing Manager reports to the Sr. Director of Field Marketing and is responsible for driving sustainable practice growth through data-driven marketing strategies focused on referral development, patient acquisition, and community engagement. This role uses analytics, CRM insights, and structured referral tracking to identify growth opportunities, guide practice-level marketing priorities, and hold teams accountable to measurable performance targets.PRINCIPAL RESPONSIBILITIES AND DUTIES:Data-Driven Growth Strategy: Analyze referral patterns, patient origin data, call tracking, and marketing ROI metrics to identify top-producing sources, under-penetrated referral segments, and areas for opportunity. Translate these insights into referral marketing plans with clear, measurable goals for each practice. Identify and scale best practices across multiple markets.Referral Marketing Execution: Serve as the primary marketing advisor to assigned practices, providing strategic guidance and performance insights to support growth objectives. Build and nurture relationships with referral development partners through one-on-one meetings, educational programs, and co-marketing activities. Influence the adoption of CRM tools to document all outreach, track follow-up cadence, and monitor referral conversion rates.Performance Accountability: Partner with practice leadership to set specific referral growth and activity benchmarks (e.g., number of high-value referral touches, conversion rate increases, event ROI). Own the reporting and analysis of referral marketing activities and outcomes, ensuring accurate tracking, visibility, and accountability across practices.Brand Awareness & Community Presence: Support local practice with brand awareness and community presence (educational programs, hosted events, referral development activities) to ensure effectiveness and viability of community outreach, sponsorships, and internal and external marketing campaigns.Marketing Planning & Budget Management: Develop and execute marketing plans aligned with practice growth objectives. Track campaign spend, referral returns, and cost per acquisition to ensure efficient use of resources. Conduct regular performance reviews, identify areas of underperformance, and develop corrective action plans in collaboration with practice leadership to improve results.Field & Reporting Responsibilities: Conduct routine field visits based on data-prioritized plans. Deliver marketing materials, gather competitive intelligence, and maintain CRM records with precision. Submit consistent activity reports, expense summaries, and monthly performance updates within established deadlines.Digital Advertising Strategy & Performance Management: Develop, launch, and optimize localized digital advertising campaigns. Partner with internal stakeholders to ensure campaigns align with practice growth objectives. Monitor campaign performance, lead quality, conversion metrics, and return on ad spend, providing regular reporting and actionable recommendations to practice leadership and executive stakeholders.MINIMUM QUALIFICATIONSBasic Knowledge & Competencies:Strong strategic thinking and analytical skills.Excellent verbal and written communication skills.Ability to think strategically and drive accountability.Strong financial acumen and experience with performance metrics.Previous Experience/Education:Bachelor’s degree in marketing, communications, or a related fieldTwo or more years of experience in field marketing, account management, or business development; healthcare experience preferred.Exceptional written and verbal communication skills.Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.Strong interpersonal and relationship-building skills with the ability to influence stakeholders and drive accountability.