Field Marketing Coordinator

Dental Care Alliance; Observatory Heights (MD); On-site; USD 58,000 - 62,000; Full time

Job summary

Dental Care Alliance is seeking a full-time Field Marketing Coordinator to cover the Greater Maryland area. You will develop and execute strategic B2B marketing plans to increase patient referrals and treatment completion through local networking with area dental offices and doctors.

Plan and coordinate professional events, develop meaningful social media content, and launch targeted grassroots initiatives aligned with each office’s brand.

Qualifications

• Bachelor's degree in Marketing/Communications or related field.
• Strong problem-solving and research skills.
• Ability to analyze competitor strategies and consumer behavior.
• Excellent written and verbal communication skills.
• Ability to build relationships through social interactions.
• Ability to gather data and convert to meaningful insights.
• Solid organizational skills and attention to detail.
• Experience in event coordination and planning.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Promote and represent a brand to its target audience.
• Capture content at offices for social posts and brand pages.
• Represent offices at events, trade shows, or promotional activities.
• Gather feedback from office managers and report market insights quarterly.
• Identify community influencers and coordinate with brand team.

Skills

Critical thinking

Creative mindset

Written communication

Verbal communication

Relationship building

Data analysis

Microsoft Office

Travel

Event coordination

Time management

Education

Bachelor's degree in Marketing/Communications

Job description

Overview

Dental Care Alliance is hiring a full-time Field Marketing Coordinator for the Greater Maryland area only.This person will develop and execute strategic B2B marketing plans to increase patient referrals andtreatment completion through local networking and relationship building with area dental offices anddoctors. Plan and coordinate professional events for key audiences, develop meaningful social mediacontent and marketing materials. Launch targeted local grassroots marketing initiatives in line with theoffices’ brands, professional image, and target audiences.Please note this position is NOT remote you will be working throughout our Dental Practices:The MD Field marketer will be representing the following practices:Maryland57081 Greater Maryland Oral Surgery – Gaithersburg57082 Greater Maryland Oral Surgery – Silver Spring

Salary range for this role $58,000-$62,000

Responsibilities

Promoting and representing a brand to its target audience. Their primary responsibility is to buildand strengthen the brand's reputation, increase its visibility, and engage with consumers.

Here are the key activities and responsibilities of brand ambassadors:

• Promotion and Advocacy: Act as an enthusiastic advocate for the offices and its values.
• Content Creation: Go to offices and capture photos, videos, review for social mediaposts that feature the practice. Distribute this content directly on the practice pages and/orsubmit to the Brand Manager
• Events and Promotions: Represent the offices at events, trade shows, or otherpromotional activities. Assist with giveaways and other marketing initiatives.
• Feedback and Insights: Collect feedback from office managers and relay it to themarketing team. Provide insights into market trends, consumer preferences, andcompetitor activities in the markets you serve on a quarterly basis. Secret shop otherpractices.
• Social Media Collaboration: Identify influencers in the community and send back to thebrand team

Qualifications

• Bachelors degree in Marketing/Communications or related field.
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Creative mind with superb written and verbal communication skills.
• Ability to build relationships through social skills and friendly disposition
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail oriented.
• Experience in event coordination and planning.
• Ability to work under pressure and meet strict deadlines.
• Ability to simplify complex information into a user-friendly format.
• Proficiency in Microsoft Office with the capacity to learn and utilize other softwareplatforms to enhance our marketing efforts.
• Must have reliable transportation and be willing to travel frequently
• Ability to work outside normal business hours occasionally is required. Events may beheld in evening hours or on weekends.

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