Referral Development Manager

US-Oral-Surgery-Managemen; Grapevine (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

US Oral Surgery Management is seeking a Marketing Business Partner to drive field-based marketing initiatives, maximize referrals, and boost patient volumes. The role focuses on cross-functional collaboration with surgeons, practice leaders, and operations to execute annual plans and measure ROI.

You will travel within a 50-mile radius, manage digital and traditional marketing tactics, and ensure brand consistency across materials, events, and online presence while optimizing the referral

Qualifications

• Bachelor’s degree in marketing or related field, or equivalent work experience.
• Proficient in MS Office and CRM/CMS/PMS software.
• Excellent written and verbal communication skills.
• Ability to travel up to 50 miles around practice location.

Responsibilities

• Grow practice revenue and volumes from existing referral sources.
• Promote marketing tactics using the practice’s budget.
• Work daily in the field to promote referral base through visits and events.
• Monitor, track and report referral data.
• Maintain and manage the marketing budget.
• Plan and attend educational events, open houses, and social events.
• Establish and maintain brand identity across materials and online presence.

Skills

Microsoft Office

CRM/CMS/PMS software

Written & verbal communication

Multi-tasking & time management

Travel within 50 miles

Education

Bachelor’s degree in marketing or related field

Job description

POSITION PURPOSE:The Marketing Business Partner is responsible for locally supporting US Oral Surgery Management (USOSM)’s partner practice by developing and implementing marketing strategies and tactics in the field, with the main objectives to increase practice revenue, patient volumes, and online ratings/reviews while optimizing the referral process. The Marketing Business Partner is responsible for collaborating and working efficiently with practice leadership, surgeon(s), Operations, and other teams to effectively plan, manage, and execute the practice’s annual marketing budget and plans.PRINCIPAL RESPONSIBILITIES AND DUTIES:Grow practice revenue and volumes from existing referral sources and capture business from new referring offices.Promote effective marketing tactics through proven digital, traditional, business-to-business and business-to-consumer strategies efficiently utilizing practice’s marketing budget.Work each day in the field to effectively promote and educate referral base on a pre-planned cyclical basis through office visits, referral development campaigns, community/educational events, generating reports, tracking return-on-investment, scheduling lunches, patient follow-up, and other tactics as needed.Optimize the practice’s referral process by presenting referral data and providing feedback to key stakeholders, including practice surgeon(s), practice leader and/or Regional Operations Director, as needed.Monitor, track and report on referral data through practice’s patient management system.Maintain marketing budget, spend and expense allocation while promoting effective, efficient use of practice’s marketing allotment – including tracking marketing expenses and spend to stay within practice’s annual budget.Plan, coordinate, and attend continued educational events, open houses, and social events, as needed.Establish and maintain the practice’s consistent brand identity across promotional materials, print collateral, digital and traditional advertising, online presence, events, and more, as applicable.MINIMUM QUALIFICATIONSBasic Knowledge & Competencies:Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and CRM / CMS / PMS softwareAbility to work independently and as part of a team in a constantly changing, fast-paced, high-pressure environmentExcellent written and verbal communication skillsMulti-tasking and time-management skills, with the ability to prioritizeHighly organized and detail-orientedPrevious Experience/Education:Bachelor’s degree in marketing, business administration, or related field of study, or equivalent work experience4+ years of marketing, sales, or account management experiencePrior healthcare, customer service, or hospitality experience preferredPHYSICAL REQUIREMENTSValid driver’s license and reliable transportationAbility to travel within a 50-mile radius of practice location(s)Working conditions are normal for a professional office environmentFrequent standing and use of hands to manipulate the keyboard, telephone, files and other equipmentABOUT US ORAL SURGERY MANAGEMENTOur POWER Values form the foundation of our ability to deliver exceptional healthcare experiences and achieve sustainable growth.Passion for Patient CareOutstanding ResultsWinning AttitudeEmbracing Continuous ImprovementRespect for Self and OthersPlease note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.