Field Marketing Manager

Saatchi US; Chicago (IL); On-site; USD 90,000 - 140,000; Full time

Job summary

Saatchi US is seeking a Field Marketing Manager to oversee paid search initiatives within retail automotive accounts. You will collaborate with agency teams, manage client relationships, and coordinate SEM strategy, dashboards, budgets, and meetings across in-person and online formats.

The role requires strong communication, organization, and a proactive, results-driven mindset, with travel to client markets as needed and experience in digital advertising and agency settings highly preferred.

Qualifications

• Significant client contact will be involved and understanding of the Client's business is essential.
• Ability to forge positive relationships with other agency departments to facilitate day-to-day internal operations.
• Capability for analytics of core KPIs and reporting on assigned activities.
• Advertising agency experience and digital advertising knowledge are highly preferred.
• Experience with SEM and integrated communications is highly preferred.

Responsibilities

• Review and manage the performance of Client SEM programs and plans.
• Schedule and execute in-person and online meetings with Client contacts and teams.
• Serve as Client liaison to SEM execution team and understand overall Client campaigns and media strategies.
• Collaborate with Field Operations leadership to present strategy and performance details to Regional Client staff.
• Travel to client markets to conduct meetings and maintain regular contact with key Client personnel.

Job description

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

The Field Marketing Manager (Paid Search Manger) in the field SEM account management group consists of executing daily tasks in collaboration with agency teams to help fulfill Synergize Cross-Tier search responsibilities on the client's business:

• The role centers externally on servicing retail automotive clients, including work with individual dealerships and regional sales corporate associates for assigned territory.
• This Field Manager function includes internal tasks in support of account counterpart, the execution team, the Sr. Field Marketing Manager and the Director of Field Operations as well as overseeing any workflow delegated to be carried out on behalf of the Client.
• This role also includes frequent collaboration with Internal execution teams, Saatchi & Saatchi account and media team as well as other Account Field Teams in other S&S offices by both telecommunication and onsite visits.

In addition to external client service duties, the Field Marketing Manager will help oversee assigned paid search strategy, dashboard reporting, budget coordination, meeting planning coordination, creative alignment support, and/or production activities carried out by the agency on behalf of the client:

• Review and manage the performance of Client SEM programs and plans
• Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams
• Serve as Client liaison to SEM execution team
• Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies
• Work with Regional Client on overall monthly and annual business goals and sales plans
• Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff
• Share and present SEM performance details to internal staff
• Automotive Dealer and client communication experience highly preferred
• Understanding and experience with SEM is a highly preferred
• Advertising Agency experience is highly preferred
• Prior experience working with Digital Advertising is a must
• An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account
• High degree of professionalism
• Great attitude; must:
• Assume a high level of enthusiasm and be able to respond well under pressure
• Outgoing, positive personality with a "nothing's impossible" approach to daily tasks
• Take a "fresh" approach to the business bringing new ideas to each project and task
• Polished & Refined: a strong focus on accuracy, attention-to-detail, and timeliness
• Communicator:
• excellent oral/written communication skills with a keen ability to keep supervisors properly informed
• Self-Starter: must be a quick learner, intuitive, and proactive
• Ability to analyze facts and arrive at sound conclusions
• Assess situations to determine the importance, urgency and risks
• Exceptional organizational and time-management skills:
• Ability to prioritize workload and manage multiple tasks simultaneously
• Ability to maintain productivity while working at an expedient pace Computer
• Aptitude
• Thorough knowledge and proficiency in Microsoft Office is a must
• Experience with Monday.com, Google Ads, Looker Studio and various Microsoft, Google and Adobe software is a plus, but not required

Requirements

• Significant client contact will be involved, and an understanding of the Client's business is essential; the Field Marketing Manager will be required to forge positive relationships with his/her Clients through consistent contact and diligent client service.
• The position will require the Field Marketing Manager to build solid relations with other agency departments (Creative, Media, Traffic, Planning, and Finance) to help facilitate efficient day-to-day internal operations.
• The Field Marketing Manager must possess the capability for analytics of core KPIs and be able to develop and prepare all proper/required reporting on his or her assigned activities.
• Some degree of advertising agency experience is necessary as the job requires a high level of understanding of advertising principles and agency functions.
• Prior experience in retail and/or the automotive categories is a plus but not required.
• Knowledge of other integrated communications (digital marketing, direct marketing, sales promotion, public relations, engagement marketing, collateral, and merchandising) is also a plus.
• The Field Marketing Manager position will require extensive use and proficiency of specific computer software.
• As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program
• Develop an understanding of the overall strategy, tactics and goals of SEM program
• Become an internal and external ambassador for overall program effectiveness, success and performance
• The Field Marketing Manager will be required to travel to their client’s market, executing meetings and maintaining regular contact with key Client personnel
• This position will also require the knowledge, either previous or learned, of the Client’s core business and overall category as a whole
• The Field Marketing Manager will be responsible, flexible and comfortable executing both one-on-one and Group meetings
• The position requires reviewing and analyzing of dashboard data, identifying trends and developing insights
• The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs