Field Marketing Lead for B2B SaaS Events

Comply; Arlington (VA); Hybrid; USD 60,000 - 83,000; Full time

Job summary

Comply is seeking a Field Marketing Coordinator to plan and execute events, conferences, and webinars that drive pipeline and brand awareness in key markets. You’ll own logistics behind 20+ conferences per year and quarterly webinars, working with Sales, Demand Gen, Product, and Brand to influence market presence.

The role requires a hybrid schedule with 3 in-office days in Arlington, VA and 30–40% travel to major U.S. financial hubs.

Qualifications

• 2–4 years of experience in B2B SaaS field marketing, events, or marketing coordination.
• Hands‑on experience supporting in‑person events and webinars — from logistics planning through post‑event follow‑up.
• Exceptional organizational and project management skills — you instinctively catch what others miss and can keep multiple programs moving at once without losing a thread.
• Polished professional presence and strong interpersonal communication skills — you’re comfortable moderating a webinar, engaging senior leaders, and keeping everyone on schedule.
• Working knowledge of marketing automation, CRM, and event platforms such as HubSpot, Salesforce, Goldcast, or similar.
• Comfort with numbers — you can pull a report, explain what it means, and flag what matters.
• Willingness and ability to travel approximately 30–40%.

Responsibilities

• Coordinate field marketing calendar across major financial hubs to drive brand awareness and pipeline.
• Manage Comply’s presence at 20+ industry conferences and trade shows annually, sponsorship deliverables, booth logistics, speaker prep, shipping and on‑site execution.
• Support executive‑level events such as prospect dinners, roundtables, happy hours, and partner activations aligned with GTM and revenue priorities.
• Own the demand generation webinar calendar (3–4 webinars per quarter) from scheduling and speaker coordination through promotion, moderation, production, and follow‑up.
• Support planning and on‑site execution of Comply Connect, our annual client conference.
• Build and maintain event playbooks, project timelines, checklists, and templates so every program runs on consistent, repeatable best practices.
• Track and report on event performance, including registrations, attendance, pipeline influence, and ROI, and communicate clearly what’s working and what needs to change.
• Manage the annual events budget including vendor invoices and purchase orders, and help evaluate new vendors and industry partners to expand Comply’s market presence.

Skills

B2B SaaS field marketing

Event logistics

Project management

Interpersonal communication

Marketing platforms

Analytics

Travel readiness

Tools

HubSpot

Salesforce

Goldcast

Job description

Comply is seeking a Field Marketing Coordinator to plan and execute events, conferences, and webinars that drive pipeline and brand awareness in key markets. You’ll own logistics behind 20+ conferences per year and quarterly webinars, working with Sales, Demand Gen, Product, and Brand to influence market presence.

The role requires a hybrid schedule with 3 in-office days in Arlington, VA and 30–40% travel to major U.S. financial hubs.