Field Marketing Lead: Executive Events & Experiences

JLG Industries; Frederick (MD); On-site; USD 90,000 - 120,000; Full time

Job summary

JLG Industries, a global leader in access solutions, seeks a Marketing Specialist Lead, Field Marketing to drive high-impact field events and customer experiences across the United States, partnering with field sales to support business priorities.

This highly visible role translates brand strategy into customer-first experiences, from executive events and hospitality programs to field activations, requiring hands-on event management and strong cross-functional collaboration. Travel is required.

Qualifications

• Bachelor’s degree in Marketing or related field or equivalent experience.
• 6+ years of field marketing/experiential experience.

Responsibilities

• Plan and execute field marketing programs and events aligned with marketing and sales objectives.
• Partner with sales to identify business priorities, target audiences and opportunities for meaningful customer engagement.
• Manage all aspects of event execution, including budgets, timelines, venues, vendors, transportation, accommodations, food and beverage and onsite logistics.
• Deliver white-glove customer experiences for executive events, VIP programs, customer visits and other high-touch engagements.
• Provide onsite leadership and support to ensure seamless execution and a consistent JLG brand experience.
• Manage multiple concurrent events and priorities with strong organization, attention to detail and proactive communication.
• Lead field marketing communication and enablement, providing sales teams with the information and resources needed to effectively participate in and support field programs.
• Evaluate event performance and capture insights to continuously improve future programs.
• Ability to travel regularly within the United States and provide onsite event support, including occasional evenings and weekends.

Skills

Field marketing

Event planning

Vendor management

Budget management

Travel readiness

Education

Bachelor's degree or equivalent in Marketing/Communications

Job description

JLG Industries, a global leader in access solutions, seeks a Marketing Specialist Lead, Field Marketing to drive high-impact field events and customer experiences across the United States, partnering with field sales to support business priorities.

This highly visible role translates brand strategy into customer-first experiences, from executive events and hospitality programs to field activations, requiring hands-on event management and strong cross-functional collaboration. Travel is required.