Field Marketing Lead - Events & Activations

Astound; Maryland; On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

401k retirement plan

Medical, dental, vision insurance

Paid Time Off

Floating Holiday

Paid Holidays

Sick Leave

Tuition reimbursement

Employee discount

Job summary

Astound is seeking a Manager, Field Marketing to lead localized marketing strategies across events, sponsorships, and campaigns. You will translate direction into actionable plans, manage event logistics, and drive on-site execution while developing a team of field marketing specialists.

The role requires 3+ years in field or event marketing, 2+ years of people leadership, and strong collaboration across sales, marketing, and operations. Travel locally/regionally is expected.

Qualifications

• 3+ years of field/local/event marketing or related roles.
• 2+ years of people leadership experience.
• Proven ability to lead field-level execution across multiple markets.
• Ability to manage vendor, agency, sponsorship, or event partner relationships.
• Strong cross-functional collaboration with sales, marketing, operations, and local leadership.
• Leadership to coach and develop team members for high-quality execution.
• Ability to translate strategy into clear field plans, timelines, and deliverables.
• Experience in budget tracking and resource coordination.

Responsibilities

• Own end-to-end execution of marketing initiatives across events, sponsorships, and local campaigns.
• Translate strategic direction from leadership into actionable plans and deliverables.
• Lead planning and on-the-ground execution of events with operational excellence and brand consistency.
• Manage event logistics including vendors, materials, run‑of‑show, and on-site coordination.
• Support identification and evaluation of sponsorships and community partnerships aligned to market strategy.
• Lead execution of large-scale activations to drive brand awareness and local engagement.
• Coaching and developing a field marketing team for accountability and growth.
• Track budgets, vendor payments, and cost control while measuring impact.

Skills

Field marketing

People leadership

Event activation

Cross-functional collaboration

Budget tracking

Vendor management

Strategic translation

Communication

Education

Bachelor's degree preferred

Tools

Excel

PowerPoint

Outlook

Teams

Job description

Astound is seeking a Manager, Field Marketing to lead localized marketing strategies across events, sponsorships, and campaigns. You will translate direction into actionable plans, manage event logistics, and drive on-site execution while developing a team of field marketing specialists.

The role requires 3+ years in field or event marketing, 2+ years of people leadership, and strong collaboration across sales, marketing, and operations. Travel locally/regionally is expected.