Field Marketing Lead — B2B SaaS & Events

Decagon; San Francisco (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental, and Vision benefits

Life Insurance and Disability Benefits

Retirement Plan 401K

Parental Leave

Fertility and family building benefits

Monthly wellness stipend

Daily lunches and snacks in the office

Vacation policy (local variations)

Job summary

Decagon, a leading conversational AI platform, is seeking a field marketing manager to expand our events program across conferences, executive dinners, webinars, and launches. You will shape strategy and drive demand by selecting the right portfolio of events and coordinating with GTM leadership to accelerate pipeline.

The ideal candidate has 3–5 years of hands-on event planning for a fast-growing B2B SaaS startup, plus 1–2+ years in field marketing.

Qualifications

• 3–5 years of experience planning and executing hosted events.
• 1–2+ years of field marketing in a B2B SaaS/enterprise startup.
• Attention to detail and operational rigor.
• Ability to manage events across tradeshows, webinars, and dinners.
• Experience turning experiments into repeatable programs.

Responsibilities

• Partner with GTM leadership to choose the right events to accelerate demand.
• Execute event strategy to generate leads and timely follow-up.
• Extend the Decagon brand across conferences, dinners, webinars, and launches.
• Define and measure field marketing success with KPIs like ROI and pipeline influence.
• Own lead outcomes and ensure high ROI from events.

Skills

Event planning

Project management

Demand generation

Cross-functional collaboration

Travel coordination

Job description

Decagon, a leading conversational AI platform, is seeking a field marketing manager to expand our events program across conferences, executive dinners, webinars, and launches. You will shape strategy and drive demand by selecting the right portfolio of events and coordinating with GTM leadership to accelerate pipeline.

The ideal candidate has 3–5 years of hands-on event planning for a fast-growing B2B SaaS startup, plus 1–2+ years in field marketing.