Field Marketing Manager

Decagon; San Francisco (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental, and Vision benefits

Life Insurance and Disability Benefits

Retirement Plan 401K

Parental Leave

Fertility and family building benefits

Monthly wellness stipend

Daily lunches and snacks in the office

Vacation policy (local variations)

Job summary

Decagon, a leading conversational AI platform, is seeking a field marketing manager to expand our events program across conferences, executive dinners, webinars, and launches. You will shape strategy and drive demand by selecting the right portfolio of events and coordinating with GTM leadership to accelerate pipeline.

The ideal candidate has 3–5 years of hands-on event planning for a fast-growing B2B SaaS startup, plus 1–2+ years in field marketing.

Qualifications

• 3–5 years of experience planning and executing hosted events.
• 1–2+ years of field marketing in a B2B SaaS/enterprise startup.
• Attention to detail and operational rigor.
• Ability to manage events across tradeshows, webinars, and dinners.
• Experience turning experiments into repeatable programs.

Responsibilities

• Partner with GTM leadership to choose the right events to accelerate demand.
• Execute event strategy to generate leads and timely follow-up.
• Extend the Decagon brand across conferences, dinners, webinars, and launches.
• Define and measure field marketing success with KPIs like ROI and pipeline influence.
• Own lead outcomes and ensure high ROI from events.

Skills

Event planning

Project management

Demand generation

Cross-functional collaboration

Travel coordination

Job description

About Decagon

Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.

Our technology enables industry-defining enterprises like Avis Budget Group, Block’s Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel.

We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.

We’re an in-office company, driven by a shared commitment to excellence and velocity. Our values — Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle — shape how we work and grow as a team.

About the Role

We’re looking for a field marketing manager to continue to build out our field marketing function across conferences, events, and executive dinners to drive awareness and pipeline generation. You will help shape the strategy and execution from the field marketing program. The ideal candidate has experience running field events at a fast growing B2B SaaS startup.

In this role, you will

• Partner closely with our GTM leadership team to execute on the right portfolio of events to accelerate demand generation pipelines
• Execute on our event strategy ensuring we’re getting in front of the right audience, generating leads, and reaching out to leads in a timely manner
• Extend the Decagon brand across different event formats including conferences, executive dinners, webinars, product launch events, and more
• Define and measure field marketing success through key performance indicators (KPIs) such as ROI, lead generation, pipeline influence, and sales engagement.
• Own the outcome of the leads generated and driving high ROI of our events

Your background looks something like this

• 3-5 years of experience planning and executing and hosting sponsored events
• 1-2+ years of field marketing experience with a B2B SaaS / enterprise software startup
• Excellent attention to detail and operational rigor
• The ability to span events across tradeshows, webinar/virtual, and customer dinners
• The ability to span events across awareness (building awareness of Decagon’s brand and getting in front of new leads) and demand generation (driving demos booked)
• Experience and affinity for evolving projects and experiments into repeatable programs
• Outstanding project management skills, the ability to organize and manage multiple priorities, working relationships, cross-functional partners, and vendors while driving timelines and owning the outcome
• Familiarity with sales processes and systems
• The ability to travel domestically and internationally up to 40%

Benefits

We proudly offer the following benefits for our full-time employees:

• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retirement Plan (e.g., 401K, pension)
• Parental Leave
• Fertility and family building benefits through Carrot
• Monthly stipend to support your wellness, lifestyle, and work-life balance
• Daily lunches and snacks in the office to keep you at your best
• Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)

These benefits are described in more detail in Decagon’s policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.