Field Marketing and Engagement Intern

Parkhurst Dining; Fort Wayne (IN); On-site; USD 17,000 - 25,000; Full time

Job summary

Parkhurst Dining, a brand of Eat’n Park Hospitality Group, is seeking a Field Marketing and Engagement Intern to assist with brand activation and campus engagement initiatives. You will help execute social media campaigns, promotions, and live events on designated accounts to reach target goals.

You will collaborate with the Field Marketing team while supporting the account leader with creative requests, market trends, and data insights to drive engagement and favorable outcomes on campus and

Qualifications

• Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field
• Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information.
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Experience utilizing social media sites including Facebook, Twitter, and Instagram
• Fluent in Microsoft Office Suite and technologically savvy
• Confident with an outgoing, upbeat, friendly personality
• A demonstrated team player

Responsibilities

• Brand Activation: Partners with Field and Center Marketing partners to activate interactive marketing and promotional activities (pop-ups, demos, tastings, etc.) within a budget.
• Brand Activation: Works with on-site management team to develop effective unique marketing campaigns and communications that meet campus needs.
• Brand Activation: Coordinates execution and interaction of social media strategy to engage target audiences
• Brand Activation: May create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social media platforms
• Brand Activation: Uses insights from industry trends and feedback data to influence decisions that drive targeted outcomes.
• Guest, Client, Community Engagement Support: Act as a student liaison to various departments and organizations on campus and assist with Dining Committee meetings or feedback events to obtain guest insights.
• Guest, Client, Community Engagement Support: Contributes to planning and execution of campus/community events to promote awareness of dining programs and strengthen brand perception.
• Guest, Client, Community Engagement Support: Elevates client/account risks to Manager and supports mitigation strategies.
• Guest, Client, Community Engagement Support: Supports site leader with team member engagement activities that mirror guest engagement to close gaps.

Skills

Written and verbal communication

Social media management

Project management

Team player

Detail-oriented

Microsoft Office

Education

Pursuing degree in Marketing/Advertising/Communications

Tools

Microsoft Office Suite

Facebook

Twitter

Instagram

Job description

Field Marketing and Engagement Intern - Parkhurst Dining

Are you looking for a values-driven environment with opportunities to learn and grow? Do you want to join a fun, supportive team where you can build lifelong relationships? At Parkhurst Dining, a brand of Eat’n Park Hospitality Group, we’ve been creating smiles since 1949—one guest, one meal, and one team member at a time. Now we’re searching for a Field Marketing and Engagement Intern to join our team!

Eat'n Park Hospitality Group represents a diverse family of brands that span more than a dozen states across more than 150 locations and with nearly 10,000 team members. We are a family-owned and operated company with deep roots that inspire our future. Our enduring commitment to our Core Values and our shared purpose, “to Create a Smile,” guide and fuel our growth as a group and as individuals.

Purpose

The Field Marketing and Engagement Intern is a paid internship position that supports the successful Brand Activation and the execution of the field marketing roadmap at their designated account. Though collaboration with the Field Marketing team, they create and execute social communication, marketing campaigns, promotions, and interactive events to reach target goals. This position assists the account leader with creative requests and understanding market trends and data to help influence decisions that drive desirable results. This position also promotes engagement with the campus community through digital connections and live events.

Job Responsibilities

Brand Activation

• Partners with Field and Center Marketing partners to activate interactive marketing and, promotional activities (pop-ups, demos, tastings, etc.) and successful sales campaigns within a budget.
• Works with on-site management team to develop effective unique marketing campaigns and communications s that meet critical campus community needs.
• Coordinates execution and interaction of social media strategy, designed to engage and inform target audiences
• May create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social media platforms.
• Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.

Guest, Client, Community Engagement Support

• Act as a student liaison to various departments and organizations on campus and assists with Dining Committee meetings or regular feedback events to obtain guest insights.
• Contributes to the planning and execution of the account's participation in campus and community events to promote awareness of dining programs, increase auxiliary sales and strengthen brand perception.
• Elevates all client/account risks to Manager and supports mitigation strategies.
• Supports site leader with team member engagement activities that mirror guest engagement to close gaps.

Qualifications

• Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field
• Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information.
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Experience utilizing social media sites including Facebook, Twitter, and Instagram
• Fluent in Microsoft Office Suite and technologically savvy
• Confident with an outgoing, upbeat, friendly personality
• A demonstrated team player

Start Date & Hours

This role is during the school semester. 10-20 hours per week, as agreed upon with supervisor, carried out over a minimum of two days per week. Schedule is flexible to accommodate class schedules and other on-campus commitments.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Eat’n Park Hospitality Group provides equal employment opportunities to all team members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.