Field Marketer (East Coast, Remote)

Upwind Security, Inc.; San Francisco (CA); Remote; USD 70,000 - 100,000; Full time

Job summary

Upwind Security, Inc. is seeking a passionate Field Marketer to join their team. The role involves planning and executing marketing programs across the East Coast, collaborating with sales to drive pipeline, and managing logistics for events. Ideal candidates will have 3–5 years of experience in field marketing within a high-growth B2B SaaS environment, preferably in cybersecurity or DevOps.

Qualifications

• 3–5 years of experience in field marketing or event marketing at a high-growth B2B SaaS company.
• Proven track record of driving measurable pipeline through regional programs.
• Willingness to travel frequently within the East Coast region.

Responsibilities

• Plan and execute field marketing programs across the East Coast.
• Collaborate closely with sales and demand generation to drive regional pipeline.
• Measure performance of field programs and optimize based on insights.

Skills

Project Management

Communication

Collaboration

Job description

Upwind is a place where opportunities happen

At Upwind, we are a team of hands-on, problem solvers and doers. We believe in empoweringorganizations to run their cloud environments securely and efficiently to accelerate their businesses.

We listen closely to understand our customers’ deepest pain points, working backwards to deliver easy-to-use, innovative solutions that not only meet immediate needs, but anticipate future ones.

We prioritize long-term relationships and value over short term outcomes, striving to exceed expectations and reinforce our customers’ trust in Upwind.

We make decisions swiftly, recognizing many can be reversed or refined.

We believe in failing fast, and aren’t afraid to change course when necessary. With a bias for action we take calculated risks – even in the face of uncertainty – knowing that urgency drives momentum and propels us forward.

Speed doesn’t just get us there faster; it lets us adapt quickly and build on each step with what we learn.

We Improve Every Day

We believe in the power of incremental progress: every day, every meeting, and every decision is an opportunity to improve.

Committing to getting 1% better with each cycle creates compounding gains, allowing us to build products that are 10x better over time.

Improvement doesn’t stop with delivery; we follow up, adapt, and refine to ensure every outcome evolves towards excellence.

We Take Ownership

We get the job done and never assume that someone else will do it.

When things aren’t going right, we take responsibility and step in to fix it. No task is beneath us, and “it’s not my job” isn’t in our vocabulary.

As owners, we stay aligned with the bigger picture for Upwind, communicating efficiently, giving constructive feedback, and proactively escalating issues to keep everyone moving forward together.

We are Resourceful and Resilient

We create our own reality, accomplishing more with less by leaning on creative problem-solving & adaptability.

When we face constraints and the path forward isn’t clear, we find ways to make it work without sacrificing quality or our commitment to high standards.

We see setbacks as new opportunities to innovate, moving forward stronger and better prepared.

We Lead with Humility

We approach every interaction with humility, respecting and learning from others.

We hold ourselves accountable, publicly owning mistakes and using them as stepping stones for growth.

Integrity guides us to act in the best interests of the team, fostering a culture of trust, shared purpose, and mutual growth.

Upwind is the runtime-powered CNAPP that leverages runtime data to secure our customers’ cloud infrastructure. Upwind’s holistic approach to cloud security helps organizations mitigate the risks that actually matter, identify the root causes of threats in minutes and respond with context and automation. Upwinders are spread across the globe in all departments and work together to protect the infrastructure of our customers - we’re a strong, emerging player in a massive and growing market, and it’s still early enough for you to make a significant impact. At Upwind, you’ll have the freedom to think creatively, dream big, and use your full range of skills to contribute to our record growth.

We're looking for a passionate Field Marketer to join our marketing team and help us grow our footprint across the East Coast.

Responsibilities

• Plan and execute field marketing programs across the East Coast, including regional events, meetups, executive dinners, and industry conferences.
• Collaborate closely with sales and demand generation to drive regional pipeline and accelerate deal velocity.
• Manage logistics, vendor relationships, and promotional materials for all in-person and hybrid field events.
• Customize campaign messaging for regional audiences in alignment with brand and product marketing.
• Measure performance of field programs and optimize based on insights and data.
• Build a strong presence for Upwind within key East Coast tech hubs and industry groups.

Requirements

• 3–5 years of experience in field marketing or event marketing at a high-growth B2B SaaS company, preferably in cybersecurity or DevOps.
• Proven track record of driving measurable pipeline through regional programs.
• Excellent project management skills and the ability to manage multiple initiatives simultaneously.
• Strong communication and collaboration skills—able to work cross-functionally with sales, product, and creative teams.
• Willingness to travel frequently within the East Coast region.