Field Marketer

Hedgewood Assisted Living; City of Beacon (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Hedgewood Assisted Living in Beacon, NY seeks a Director of Admissions & Marketing responsible for census management, move-ins, community relations, and event coordination. The role requires generating leads, following up promptly, planning programs, counseling prospective Residents and families, and developing referral networks.

Travel locally, occasional evenings/weekends, and a valid vehicle are expected.

Qualifications

• BA degree in marketing or related field required.
• 2+ years of professional experience in marketing or admissions preferred.
• Must be computer literate and well-organized.
• Mature, professional, friendly; able to work with seniors.

Responsibilities

• Generate leads through local contacts within communities
• Conduct prompt follow up of leads
• Plan and implement programs and events in the community/healthcare org’s
• Counsel prospective Residents and Families
• Develop and maintain relationships with potential referral sources
• Develop promotional campaigns with marketing consultants
• Coordinate with in-house staff regularly
• Identify referral sources and build relationships
• Conduct field visits and pre-admissions interviews
• Gather all necessary admission documentation
• Identify venues for exposure
• Establish new community contacts to promote the facility
• Report problems to the Administrator promptly
• Remain knowledgeable about facility operations
• Support the community by attending special functions
• Visit Residents in rehab facilities
• Recruit referrals from rehab facilities daily
• Conduct tours with in-house staff to potential residents
• Maintain discharge planner databases for networking
• Keep staff updated on events and admissions
• Additional responsibilities as assigned by Administrator

Skills

Computer literacy

Organized

Mature professional

Team player

Able to work with seniors

Dependable vehicle

Regular local travel

Weekend/evening flexibility

Education

BA Degree in Marketing or Related Field

Job description

Hedgewood Assisted Living

The Director of Admissions & Marketing is responsible for aspects of the census, move ins, community relations and event coordination. Must get the word out and display the facility in a positive light to the community.

Requirements

• BA Degree in Marketing or Related Field;

• at least 5 years of professional experience,

• computer literate, organized

• Mature, professional, friendly, able to work with seniors

• Team player

• Dependable vehicle

• Regular fairly local travel

• Occasional weekend/evening work

• Ability to support the health, comfort, safety and well-beening of the Residents

• Generate leads through local contact within local communities

• Conduct prompt follow up of leads

• Plan and implement programs and events in the community/healthcare org’s

• Counsel prospective Residents and Families

• Develop & maintain relationships with potential referral sources

• Develop Promotional Campaigns with marketing consultants

• Communicate and Coordinate regularly with In house office staff .

• Identify referral sources and build relationships

• Conduct field visit and pre admissions interview

• Gathers all necessary documentation for admission

• Identify venues where the facility can receive the most exposure

• Continually establish new contacts within the community to promote the facility

• Reports any problems/concerns to the Administrator promptly

• Remains knowledgeable about facility operations

• Support the community by attending special functions, etc

• Visits Residents in rehab facilities

• Visits Rehab facilities daily to recruit new Referrals to the facility

• Conducts tours in conjunction with in house staff to potential residents.

• Maintains a list of discharge planners in rehab centers for networking

• Keeps staff updated on events, new admissions, change in census

• Additional responsibilities as assigned by Administrator

This position requires you to be in the field full time. Monthly gas allowance will be given and bonus structure.