Field Equipment Solutions Specialist

Henry North; Alameda (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Henry North in Alameda, CA is seeking an experienced Account Manager to grow existing customer relationships and develop new business within a defined territory. You will manage the full sales cycle, understand customer needs, and drive sales of equipment and aftermarket services.

This is a hands-on role requiring field visits, equipment demonstrations, and collaboration with service and logistics teams to ensure customer success. Travel within the territory is expected.

Qualifications

• 2+ years of direct sales experience selling forklifts or material handling equipment.
• Territory/account-based sales experience.
• Strong understanding of forklift and material handling markets.
• Ability to translate customer operations into equipment solutions.
• Excellent communication and negotiation skills.
• Self-motivated and comfortable working independently in the field.
• Valid driver's license and willingness to travel within the territory.
• CRM experience and comfort with sales reporting tools.

Responsibilities

• Manage a portfolio of established accounts and identify expansion opportunities within the territory.
• Identify and qualify new prospects; develop and execute a business development strategy for new customer acquisition.
• Conduct site visits and needs assessments to understand customer operations, pain points, and equipment requirements.
• Present equipment options and system solutions tailored to customer needs.
• Negotiate pricing, terms, and service agreements.
• Manage the sales process from proposal through close and handoff to service/operations.
• Build and maintain strong relationships with decision-makers and key contacts at customer locations.
• Coordinate with service, parts, and logistics teams to ensure smooth delivery and customer satisfaction.
• Track pipeline, forecast, and report on territory performance and activity.
• Attend industry events, trade shows, and networking opportunities as needed.

Skills

Sales experience

Negotiation skills

CRM experience

Field sales

Communication skills

Travel willingness

Tools

CRM software

Job description

Henry North in Alameda, CA is seeking an experienced Account Manager to grow existing customer relationships and develop new business within a defined territory. You will manage the full sales cycle, understand customer needs, and drive sales of equipment and aftermarket services.

This is a hands-on role requiring field visits, equipment demonstrations, and collaboration with service and logistics teams to ensure customer success. Travel within the territory is expected.