Field Community Liaison & Growth Marketer

Griswold Home Care for Baton Rouge; Baton Rouge (LA); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Company vehicle

Referral incentives

Health insurance

Supportive office team

Brand with local family feel

Job summary

Griswold Home Care of Baton Rouge is seeking a relationship-driven Community Liaison to promote home-based care across hospitals, clinics, and senior communities. As the face of Griswold in the Baton Rouge area, you’ll build trust, grow referrals, and help families choose in-home care.

This field role requires travel and active engagement with referral partners, families, and events. This position offers a salary range of $62,000–$70,000 plus a company vehicle, referral incentives, and health

Qualifications

• 3+ years of marketing, sales, or business development experience in home care, healthcare, or senior services.
• BA/BS in a related field is a plus.
• Strong verbal and written communication with empathy.
• Organized, detail-oriented, and able to juggle multiple priorities.

Responsibilities

• Build and maintain relationships with referral sources.
• Generate a steady flow of client leads.
• Conduct initial client visits and intakes, including scheduling and handoff to the office.
• Represent Griswold at community events, health fairs, and networking groups.
• Identify new marketing opportunities by tracking market trends and community needs.
• Log all referral-source activity, notes, and follow-ups in CRM.
• Review marketing results quarterly and adjust strategy to keep it effective.
• Manage marketing supplies and promotional materials.
• Track mileage and expenses for monthly submission.
• Partner with the Director to work within the annual marketing budget.
• Participate in the on-call rotation as needed by the office.

Skills

Marketing experience

Sales experience

Communication skills

Emotional intelligence

Organization

Self-motivation

CRM software

MS Office

Driver's license

Education

BA/BS in related field

Tools

CRM software

Microsoft Office

Job description

Griswold Home Care of Baton Rouge is seeking a relationship-driven Community Liaison to promote home-based care across hospitals, clinics, and senior communities. As the face of Griswold in the Baton Rouge area, you’ll build trust, grow referrals, and help families choose in-home care.

This field role requires travel and active engagement with referral partners, families, and events. This position offers a salary range of $62,000–$70,000 plus a company vehicle, referral incentives, and health