Marketing-Community Liaison & Business Development

Griswold Home Care for Baton Rouge; Baton Rouge (LA); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Company vehicle

Referral incentives

Health insurance

Supportive office team

Brand with local family feel

Job summary

Griswold Home Care of Baton Rouge is seeking a relationship-driven Community Liaison to promote home-based care across hospitals, clinics, and senior communities. As the face of Griswold in the Baton Rouge area, you’ll build trust, grow referrals, and help families choose in-home care.

This field role requires travel and active engagement with referral partners, families, and events. This position offers a salary range of $62,000–$70,000 plus a company vehicle, referral incentives, and health

Qualifications

• 3+ years of marketing, sales, or business development experience in home care, healthcare, or senior services.
• BA/BS in a related field is a plus.
• Strong verbal and written communication with empathy.
• Organized, detail-oriented, and able to juggle multiple priorities.

Responsibilities

• Build and maintain relationships with referral sources.
• Generate a steady flow of client leads.
• Conduct initial client visits and intakes, including scheduling and handoff to the office.
• Represent Griswold at community events, health fairs, and networking groups.
• Identify new marketing opportunities by tracking market trends and community needs.
• Log all referral-source activity, notes, and follow-ups in CRM.
• Review marketing results quarterly and adjust strategy to keep it effective.
• Manage marketing supplies and promotional materials.
• Track mileage and expenses for monthly submission.
• Partner with the Director to work within the annual marketing budget.
• Participate in the on-call rotation as needed by the office.

Skills

Marketing experience

Sales experience

Communication skills

Emotional intelligence

Organization

Self-motivation

CRM software

MS Office

Driver's license

Education

BA/BS in related field

Tools

CRM software

Microsoft Office

Job description

Community Liaison — Home Care Marketing

Griswold Home Care of Baton Rouge | Full-Time | $62,000-$70,000 + Company Vehicle + Referral Incentives

About The Role

Griswold Home Care of Baton Rouge is looking for a relationship-driven marketer to represent our agency in the community. As Community Liaison, you'll be the face of Griswold to hospitals, skilled nursing facilities, physicians, senior living communities, and the families who need us. Your job is to build trust, grow referrals, and help more seniors in the Baton Rouge area receive the care they deserve at home.

This is a field role. You'll spend most of your week out in the community — visiting referral partners, attending events, meeting families, and turning conversations into clients. If you love being on the move, thrive on building relationships, and want your work to matter, this is the position for you.

What We Offer

• Salary of $62,000-$70,000, based on experience
• Company marketing vehicle provided, with gas covered
• Referral incentive plan — earn more as you bring in more clients
• Health insurance available through the company (employee-paid)
• A supportive office team that backs you up in the field
• A purpose-driven company with a national brand and a local, family feel

What You'll Do

• Build and maintain relationships with referral sources: hospitals, rehab facilities, physicians' offices, senior living communities, elder law attorneys, and non-profit organizations
• Generate a steady flow of client leads for the office
• Conduct initial client visits and intakes, including scheduling, client profile creation, and handoff to the office team
• Represent Griswold at community events, health fairs, and networking groups throughout the year
• Identify new marketing opportunities by tracking market trends and community needs
• Log all referral-source activity, notes, and follow-ups accurately in WellSky and related systems
• Review marketing results quarterly and adjust strategy to keep it effective
• Manage marketing supplies and promotional materials
• Track mileage and expenses for monthly submission
• Partner with the Director to work within the annual marketing budget
• Participate in the on-call rotation as needed by the office

Who You Are

• 3+ years of marketing, sales, or business development experience — home care, healthcare, or senior services experience is strongly preferred
• A background in human services, or a real desire to help others
• Strong verbal and written communication skills with a pleasant, professional phone manner
• High emotional intelligence and empathy — you can sit with a family in a hard moment
• Organized, detail-oriented, and able to juggle multiple priorities
• Self-motivated and able to work independently with sound judgment
• Proficient in Microsoft Office and comfortable with scheduling and CRM software
• Valid Louisiana driver's license, clean driving record, and valid car insurance
• Able to drive long distances and be on your feet for extended periods
• BA/BS in a related field is a plus

About Griswold Home Care

Griswold has been helping seniors and adults with disabilities stay safe and independent at home since 1982. Our Baton Rouge office is locally owned and operated, and we're proud of the reputation we've built with families and referral partners across the region. We hire people who care, and we take care of the people we hire.

Griswold Home Care of Baton Rouge is an Equal Opportunity Employer.