Field Marketing & Partnerships Lead — Senior Care Referrals

Griswold Home Care for Baton Rouge, LA; Baton Rouge (LA); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Company vehicle

Referral incentives

Health insurance

Supportive office team

Brand + local feel

Job summary

Griswold Home Care of Baton Rouge is seeking a Community Liaison — Home Care Marketing to represent our agency in the community. This field role focuses on building trust with hospitals, senior living communities, physicians, and families to grow referrals and help more seniors receive home care.

You'll spend most of your week in the field, visiting partners, attending events, and turning conversations into clients.

Qualifications

• 3+ years of marketing, sales, or business development experience.
• Background in human services or a desire to help others.
• Strong verbal and written communication skills.
• High emotional intelligence and empathy.

Responsibilities

• Build and maintain relationships with referral sources: hospitals, rehab facilities, physicians' offices, senior living communities, elder law attorneys, and non-profit organizations
• Generate a steady flow of client leads for the office
• Conduct initial client visits and intakes, including scheduling, client profile creation, and handoff to the office team
• Represent Griswold at community events, health fairs, and networking groups throughout the year
• Identify new marketing opportunities by tracking market trends and community needs
• Log all referral-source activity, notes, and follow-ups accurately in WellSky and related systems
• Review marketing results quarterly and adjust strategy to keep it effective
• Manage marketing supplies and promotional materials
• Track mileage and expenses for monthly submission
• Partner with the Director to work within the annual marketing budget
• Participate in the on-call rotation as needed by the office

Skills

Marketing experience

Sales experience

Communication skills

Empathy

Organizational skills

Self-motivation

Education

BA/BS in related field

Tools

Microsoft Office

CRM software

Job description

Griswold Home Care of Baton Rouge is seeking a Community Liaison — Home Care Marketing to represent our agency in the community. This field role focuses on building trust with hospitals, senior living communities, physicians, and families to grow referrals and help more seniors receive home care.

You'll spend most of your week in the field, visiting partners, attending events, and turning conversations into clients.