Field Brand Activation & Merchandising Manager Travel Ready

Bon Appétit Management Company; Boston (MA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance/AD

Disability Insurance

Retirement Plan

Paid Time Off

Holiday Time Off

Associate Shopping Program

Health and Wellness Programs

Discount Marketplace

Identity Theft Protection

Pet Insurance

Commuter Benefits

Employee Assistance Program

FSAs

Paid Parental Leave

Personal Leave

Job summary

Bon Appétit Management Company is seeking a Brand Activation & Merchandising Manager for Boston, MA. You’ll work with the Image + Style team to bring the Bon Appétit brand to life, partnering with regional teams to create memorable guest experiences and drive participation and revenue.

Field presence 3–4 days a week, guiding teams, managing design projects, and ensuring brand standards across cafes and client locations.

Qualifications

• Minimum 4 years of experience in marketing, communications or PR in a restaurant or foodservice setting.
• BA or BS in Marketing, Communications, PR or Journalism preferred.
• Very strong writing skills with attention to grammar and spelling.
• Proficiency with Microsoft Office, Jira, Canva, Adobe Acrobat and WordPress.
• Experience managing design processes and reading web analytics is a plus.
• Valid driver’s license and ability to travel by plane.

Responsibilities

• Activate our brand internally and externally through programs and customer experience initiatives.
• Manage small-scale design projects with our design team for account needs.
• Collaborate on creative customer experience initiatives to build satisfaction, participation and revenue.
• Visit accounts and support on-site teams with brand activation and client needs, including travel.
• Provide front-of-house and culinary support: café layouts and training.
• Partner with Merchandising to establish the brand look on-site with culinary teams.
• Develop strategies to promote existing and new locations.
• Influence units to implement GE4 brand standards.
• Guide accounts in business planning and report results.
• Review on-site content for design, grammar and brand voice.

Skills

Strong writing

Interpersonal skills

Public speaking

Organized & detail-oriented

Creative & proactive

Problem-solving

Education

BA/BS in Marketing/Communications/PR/Journalism

Tools

Microsoft Office

Jira

Canva

Adobe Acrobat

WordPress

Job description

Bon Appétit Management Company is seeking a Brand Activation & Merchandising Manager for Boston, MA. You’ll work with the Image + Style team to bring the Bon Appétit brand to life, partnering with regional teams to create memorable guest experiences and drive participation and revenue.

Field presence 3–4 days a week, guiding teams, managing design projects, and ensuring brand standards across cafes and client locations.