Brand Activation & Merchandising Lead

Compass Group USA; New York (NY); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

Disability Insurance

Retirement Plan

Paid Time Off

Holiday Time Off

Associate Shopping Program

Health and Wellness Programs

Discount Marketplace

Identity Theft Protection

Pet Insurance

Commuter Benefits

Employee Assistance Program

Flexible Spending Accounts (FSAs)

Paid Parental Leave

Personal Leave

Job summary

Bon Appétit is seeking a Brand Activation & Merchandising Manager in New York to lead brand experiences, work with regional teams, and drive client partnerships. You will travel 3–4 days weekly, partner with culinary and front-of-house teams, and translate brand vision into tangible guest experiences.

The role emphasizes collaboration with the Image + Style team, field activations, and strategic initiatives to grow participation and revenue while upholding Bon Appétit standards.

Qualifications

• 4+ years of experience in marketing, communications, or public relations in a restaurant or foodservice operation
• BA/BS in Marketing, Communications, Public Relations, or Journalism preferred
• Very strong writing skills with sharp grammar and spelling
• Excellent interpersonal and public speaking skills; comfortable with clients
• Valid driver's license and ability to travel by plane
• Experience managing the design process and reading web analytics tools a plus
• Proficiency with MS Office, Jira, Canva, Adobe Acrobat, and WordPress

Responsibilities

• Activate our brand internally through people programs and externally through guest experiences
• Use activation toolkit and manage small-scale design projects with the design team
• Collaborate with the Image + Style team on customer experience initiatives to build satisfaction, participation, and revenue
• Visit accounts 3-4 days a week; support on-site teams with brand activation and client needs
• Provide front-of-house and culinary support: unpack smallwares, create café diagrams, train teams
• Partner with Merchandising to share trends and establish the front-of-house look with on-site teams
• Recommend ideas to refresh on-site experiences and support retention
• Develop strategies to promote existing and new locations
• Inspire units to implement GE4 brand standards
• Guide accounts in building business plans and reporting results
• Review on-site content for design, grammar, and brand voice
• Prepare activation projects for client quarterly reviews
• Surface opportunities for mass-level projects and build smarter systems

Skills

Brand management

Marketing communications

Public speaking

Writing skills

Travel ready

MS Office

Jira

Canva

WordPress

Strategic thinking

Education

BA/BS in Marketing/Communications

Tools

Jira

Canva

Adobe Acrobat

WordPress

Microsoft Office

Job description

Bon Appétit is seeking a Brand Activation & Merchandising Manager in New York to lead brand experiences, work with regional teams, and drive client partnerships. You will travel 3–4 days weekly, partner with culinary and front-of-house teams, and translate brand vision into tangible guest experiences.

The role emphasizes collaboration with the Image + Style team, field activations, and strategic initiatives to grow participation and revenue while upholding Bon Appétit standards.