Field-Based Retail Operations & Brand Performance Lead

World Fuel Services, Inc.; Virginia Beach (VA); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Autonomy

Travel opportunities

Ownership of territory

Job summary

World Fuel Services, Inc. seeks a Retail Operations & Brand Performance Manager to elevate execution, consistency, and brand standards across our retail network.

This field-based role gives you ownership of a defined territory and the opportunity to partner with independent dealers to improve store execution, brand compliance and customer experience. You will act as a trusted advisor and execution leader, coaching retailers, driving measurable improvements, and shaping retail strategy with

Qualifications

• 3-5 years of experience in retail operations, territory management, field sales, dealer support, convenience retail, fuel retail, or a related customer-facing business role.

Responsibilities

• Own retail execution across your assigned territory, ensuring brand image, merchandising, and operational standards are consistently met.
• Conduct onsite assessments and coach retailers on improvements to PMPS and brand compliance metrics.
• Proactively identify execution gaps and partner with dealers to drive improvement.
• Build strong, trusted relationships with independent retail partners.
• Guide retailers on improving operational discipline, customer focus, and longterm brand readiness.
• Champion available marketing, promotional, and branded credit card programs to support retailer success.
• Execute retail business plans and ensure ontime implementation of programs and promotions.
• Support rollout of supplier initiatives and branded performance programs.
• Maintain strong performance evaluations from leadership and field management.

Skills

Retail operations

Territory management

Field sales

Relationship building

Communication

Education

Bachelor's degree

Job description

World Fuel Services, Inc. seeks a Retail Operations & Brand Performance Manager to elevate execution, consistency, and brand standards across our retail network.

This field-based role gives you ownership of a defined territory and the opportunity to partner with independent dealers to improve store execution, brand compliance and customer experience. You will act as a trusted advisor and execution leader, coaching retailers, driving measurable improvements, and shaping retail strategy with