Field-Based Referral Partnerships Specialist

Kind-Behavioral-Health; North Carolina; On-site; USD 65,000 - 90,000; Full time

Job summary

Kind Behavioral Health in North Carolina is seeking a Community & Outreach Representative to drive referral partnerships in NC and GA. This field-based role involves face-to-face relationship-building with pediatricians, schools, and clinics, with 50–60% field time and a clear path to impact patient access to ABA services.

You will report to the Chief Business Development Officer and collaborate with Digital Marketing & Brand teams on HubSpot CRM, data integrity, and referral communications,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field - required.
• 1 year Experience in outreach, business development, or field sales (internship, part-time, or project-based acceptable) - required.
• Comfortable initiating in-person, cold-outreach relationship building (e.g., walking into a new referral source's office unannounced) - required.
• Basic proficiency or willingness to learn CRM software, email platforms, and data tracking tools - required.

Responsibilities

• Own the referral partner relationship end to end, building and maintaining provider relationships through in-person visits, email, phone, and fax.
• Conduct frequent, in-person visits across the full referral partner base, coordinating with local KBH teams where a joint visit adds value.
• Align with clinical leadership on plans of care renewals/schedules to build and prioritize active PCP outreach lists.
• Determine, in coordination with intake, what referral sources should be told about service availability and ABA/ASD evaluation access, and communicate it directly for individual provider questions.
• Escalate to the Digital Marketing & Brand Coordinator when a partner communication needs to go out at scale rather than to a single provider.
• Engage partners via LinkedIn, Facebook, and Instagram to reinforce in-person relationships.
• Identify and pursue new referral partner contacts through in-person networking and LinkedIn outreach.
• Expand the tiered partner model (VIP, Tier 2, PCP) based on market growth priorities.
• Own and maintain KBH’s presence on provider- and referral-facing directories and platforms (e.g., ABA Navigator, Beaming Health, insurer/Medicaid provider resource lists), keeping listings accurate and complete across every clinic location.
• Identify and pursue inclusion in additional healthcare/referral-facing resources where KBH should appear, including health-system, pediatric-practice, university, diagnostic-program, and community-organization directories in both NC and GA.
• Represent KBH within relevant professional associations (e.g., CASP) beyond a basic listing, surfacing opportunities for KBH clinicians to contribute, present, or provide commentary.
• Provide subject-matter input on referral-partner-facing website content so it reflects how partners actually search for and vet ABA providers.

Skills

Outreach experience

Field sales

Communication skills

Relationship-building

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

HubSpot CRM

Job description

Kind Behavioral Health in North Carolina is seeking a Community & Outreach Representative to drive referral partnerships in NC and GA. This field-based role involves face-to-face relationship-building with pediatricians, schools, and clinics, with 50–60% field time and a clear path to impact patient access to ABA services.

You will report to the Chief Business Development Officer and collaborate with Digital Marketing & Brand teams on HubSpot CRM, data integrity, and referral communications,