Community & Outreach Representative

Kind Behavioral Health, LLC; United States; On-site; USD 52,000 - 75,000; Full time

Job summary

Kind Behavioral Health, LLC in North Carolina and Georgia is seeking a Community & Outreach Representative to cultivate and manage referral-partner relationships with pediatricians, schools, and therapy practices. The role combines field visits with virtual outreach to keep KBH top of mind for treatment and diagnosis referrals.

You will own the partner lifecycle, coordinate with marketing and intake teams, and ensure accurate CRM data while advancing KBH’s growth in the local provider community.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1 year experience in outreach, business development, or field sales (internship, part-time, or project-based acceptable).
• Comfortable initiating in-person, cold-outreach relationship building with new sources.

Responsibilities

• Own and manage referral partner relationships through in-person visits, email, phone, and fax.
• Conduct frequent in-person visits across the full referral partner base and coordinate with local KBH teams.
• Align with clinical leadership on plans of care renewals and PCP outreach lists.
• Coordinate communications with intake to relay service availability and guidance to providers.

Skills

Cold outreach

Relationship building

CRM software

Communication skills

Education

Bachelor's degree

Tools

HubSpot

CRM platforms

Job description

Kind Behavioral Healthis a leading provider of Applied Behavior Analysis services, dedicated to improving the lives of children with Autism Spectrum Disorder(“ASD”). We provide life-changing treatment to children with ASD, providing outstanding quality care, and delivering exceptional clinical outcomes, in an environment in which all are encouraged to THINK BIG, HAVE FUN, and DO GOOD. We deliver treatment through individualized plans of care, and target socially significant behaviors, enabling the clients we serve to lead more independent, fulfilling lives.

The Community & Outreach Representative** **sells Kind Behavioral Health to referral partners, PCPs, pediatricians, schools, therapists, and diagnostic teams, across North Carolina and Georgia, ensuring KBH remains top of mind and first on the list whenever a partner refers a family for treatment or diagnosis. This is a field-sales and relationship-ownership role: this person should be comfortable walking into a new pediatrician’s office, daycare, speech therapy practice, or similar organization, starting a conversation, and leaving that team with the strongest possible impression of KBH and what sets it apart.

Expect approximately 50–60% of working time in the field** ,** building relationships face to face with referral partners.Reporting to the Chief Business Development Officer, this role owns the referral partner relationship end to end, in person and virtually, including outreach strategy and execution, KBH’s presence in the provider and referral community (directories, professional associations), and data integrity for the referral pipeline. This roleoperatesin close partnership with the Digital Marketing & Brand Coordinator onCRM, specifically HubSpot,database management and referral communications, with clear lane ownership between the two roles.

Role Responsibilities

• Ownthe referral partner relationship end to end, building andmaintainingprovider relationships through in-person visits, email, phone, and fax
• Conductfrequent, in-person visits across the full referral partner base,coordinating with local KBH teams where a joint visit adds value
• Alignwith clinical leadership onplans ofcarerenewalschedules to build and prioritize active PCP outreach lists
• Determine, in coordination with intake, what referral sources should be told about service availability and ABA/ASD evaluation access, and communicate it directly for individual provider questions
• Escalateto the Digital Marketing & Brand Coordinator when a partner communication needs to go out at scale rather than to a single provider
• Engagepartnersvia LinkedIn, Facebook, and Instagram to reinforce in-person relationships
• Identify and pursuenew referral partner contacts through in-person networking and LinkedIn outreach
• Expandthe tiered partner model (VIP, Tier 2, PCP) based on market growth priorities

Community & Referral‑Facing Authority

• Own and maintainKBH’s presence on provider- and referral‑facing directories and platforms (e.g., ABA Navigator, Beaming Health, insurer/Medicaid provider resource lists), keeping listingsaccurateand complete across every clinic location
• Identify and pursueinclusion inadditionalhealthcare/referral‑facing resources where KBH should appear, including health‑system, pediatric‑practice, university, diagnostic‑program, and community‑organization directories in both NC and GA
• RepresentKBH within relevant professional associations (e.g., CASP) beyond a basic listing, surfacing opportunities for KBH clinicians to contribute, present, or provide commentary
• Providesubject‑matter input on referral‑partner‑facing website content so it reflects how partnersactually searchfor and vet ABA providers

Events & Community Engagement

• Plan, coordinate, andfacilitateLunch & Learn events and educational sessions for referral partners, in coordination with local KBH teams
• Executereferral partner care updates including IPOC and UPOC communications
• Coordinatecommunity outreach events based on organizational rollout timelines
• Source and distributebranded recognition items to VIP partners as part of the partner recognition program

Referral Partner Database & HubSpot

• Build,maintain, and expandthe referral partner database in HubSpot in partnership with the Digital Marketing & Brand Coordinator
• Executeday‑to‑day one‑off referral partner communications through HubSpot
• Maintainthe referral relationship tracker and ensure accuracy of all partner contact records
• Tracknew partner contacts added month‑over‑month as a leading pipeline indicator
• Implementquarterly referral partner data shares to inform business development strategy

Tracking & Reporting

• Reviewmonthly referral data in Monday.com and HubSpot; flag trends and gaps to leadership
• Reportactive partners by market, defined as at least one referral in the last90 days
• Reportpercentage of work time spent in the field against the 50–60% target
• Aligndemand generation activity with clinic capacity data in coordination with operations
• Identifynew market opportunities in partnership with Clinical Directors and Regional Directors

Administrative & Internal Support

• Track, document, and communicatereferral progress with internal teams to keep coordination consistent.
• Work closelywith the Chief Business Development Officer to support business development initiatives and strategicplanning
• Supportthe intake team on an as‑needed basis when partner outreachidentifiesa new prospect
• Ensure compliancewith HIPAA regulations and ethical marketing practices in all outreach activity

Role Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field - required.
• 1 year Experience in outreach, business development, or field sales (internship, part‑time, or project‑based acceptable) - required.
• Comfortable initiating in‑person, cold‑outreach relationship building (e.g., walking into a new referral source’s office unannounced) - required.
• Basicproficiencyor willingness to learn CRM software, email platforms, and data tracking tools - required.
• Strong written and verbal communication skills; ability to engage professionally with partners and internal teams - required.
• 1 ‑ 2 years Field‑based sales, business development, or referral‑based outreach experience - preferred.
• Familiarity with healthcare or behavioral health environments - preferred.
• Experience with HubSpot or similar CRM; social media outreach; event coordination - preferred.

Kind Behavioral Health (KBH) is an equal opportunity employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.