Field-Based Healthcare Partnerships Lead

Home Caregivers Partnership LLC; Loveland (CO); On-site; USD 60,000 - 86,000; Full time

Job summary

Canyon Home Care & Hospice is seeking a Marketing Liaison to develop and maintain referral relationships across the assigned territory. The role focuses on promoting Home Health and Hospice services, driving census growth, and collaborating with branch leadership, clinical teams, and the business development unit.

The position requires field engagement with hospitals, SNFs, and physician groups, with travel as needed.

Qualifications

• Experience in home health or hospice marketing preferred.
• Proven ability to develop professional referral relationships.
• Strong presentation and interpersonal skills.

Responsibilities

• Develop and maintain productive relationships with referral sources in the assigned territory.
• Educate healthcare professionals and partners about Canyon's Home Health and Hospice services.
• Identify new referral opportunities and grow accounts for consistent referrals.
• Build relationships with hospitals, SNFs, assisted living and physician practices.
• Aim for admission and census growth through proactive account management.
• Document marketing activities and referral trends; report regularly.

Skills

Healthcare marketing

Relationship building

Communication skills

Time management

Organizational skills

Territory travel

Job description

Canyon Home Care & Hospice is seeking a Marketing Liaison to develop and maintain referral relationships across the assigned territory. The role focuses on promoting Home Health and Hospice services, driving census growth, and collaborating with branch leadership, clinical teams, and the business development unit.

The position requires field engagement with hospitals, SNFs, and physician groups, with travel as needed.