Festival Social Media Manager & Creator Lead (On-Site)

Insomniac Events; Miami (FL); On-site; USD 60,000 - 65,000; Full time

Job summary

Insomniac Events is seeking a Social Media Manager to lead the strategy, planning, and execution of social content for brands and festivals. The role guides the team, shapes platform-specific storytelling, and oversees content from concept through reporting at on-site events.

You will own short-form video initiatives, source creators, coordinate campaigns, and optimize performance across Instagram, TikTok, YouTube Shorts, and other channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Three(3) or more years of social media marketing experience, including ownership of multi-platform strategies and campaigns.
• Demonstrated people-management experience, including developing team members, setting priorities, and improving workflows.

Responsibilities

• Execute social strategy in partnership with the Director and marketing leads to create and organize compelling content across multiple brands, platforms, campaigns, and festivals simultaneously
• Manage a small team and set goals, priorities, workflows, and performance expectations
• Provide recommendations and reporting insights to leadership to support ongoing social media strategy and operations
• Own platform-specific content planning across Instagram, TikTok, YouTube Shorts, Facebook, X, Snapchat, and emerging channels, with a strong focus on short-form video
• Stay ahead of platform trends, audience behaviors, cultural moments, and social best practices; translate insights into timely, brand-appropriate creative opportunities
• Create, film, edit, and publish engaging short-form content using mobile tools, CapCut, Adobe Creative Cloud, and other content creation applications
• Develop TikTok, Reels, and YouTube Shorts strategies that adapt ideas intelligently across platforms rather than relying on one-size-fits-all cross-posting
• Pitch and organize content shoots; develop briefs, shot lists, production needs, and creative direction in collaboration with media, production, performers, marketing, records, and other partners
• Lead assigned event coverage and content capture at assigned events and festivals, capturing and publishing real-time content
• Write fresh, platform-native copy, captions, and on-screen text that remain aligned with each brand's distinct voice and guidelines
• Build and maintain detailed social calendars, campaign proposals, asset trackers, approval workflows, and publishing schedules
• Schedule and execute posts after approval; coordinate asset distribution and social support for internal departments, including merchandise, nightlife, records, ticketing, and partnerships
• Source and evaluate UGC creators whose voice, audience, and aesthetic align with campaign goals and brand standards
• Manage creator outreach, onboarding, briefs, content guidelines, communication, deliverables, and day-to-day support across the campaign lifecycle
• Maintain an organized creator database and partner with legal and finance stakeholders on contracts, usage rights, payments, budgets, and campaign status tracking
• Coordinate UGC across organic social and paid media channels, including collaboration with teams using Spark Ads, TikTok Ads Manager, and Meta Ads Manager
• Support on-site creator coordination and content capture during festivals and events, ensuring deliverables and brand standards are met
• Track weekly social, short-form, and UGC performance; create reports and actionable recaps for on-sales, events, campaigns, and major announcements
• Partner with customer experience teams to monitor audience feedback, surface recurring themes, and support timely responses to social inquiries
• Support recruiting, hiring, training, and onboarding of team members, creators, vendors, clients, and partners as needed
• Perform other projects and responsibilities as assigned by the social and marketing teams

Skills

Social media strategy

Team leadership

Copywriting

Analytics

Video editing

On-site event content

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CapCut

Adobe Creative Cloud

Sprinklr

Hootsuite

TikTok Ads Manager

Meta Ads Manager

Job description

Insomniac Events is seeking a Social Media Manager to lead the strategy, planning, and execution of social content for brands and festivals. The role guides the team, shapes platform-specific storytelling, and oversees content from concept through reporting at on-site events.

You will own short-form video initiatives, source creators, coordinate campaigns, and optimize performance across Instagram, TikTok, YouTube Shorts, and other channels.