Paid Social Digital Advertiser for Live Music Festivals

Live Nation Entertainment Inc; Calabasas (CA); On-site; USD 64,000 - 80,000; Full time

Job summary

Insomniac is seeking a Digital Advertiser, Paid Social to support marketing and digital advertising for festivals and concerts. You will focus on media planning, buying strategy, and analytics across paid social, video, display, and search.

The role requires hands-on campaign management, daily performance analysis, and collaboration with teams and vendors. You will lead asset requests, trafficking, tagging, and optimization recommendations.

Qualifications

• 2+ years’ experience in Digital Advertising - concert, festival, music industry preferred.
• 2+ years’ direct experience in Meta Ads Manager, Google Display, Search, YouTube, TikTok Ads Manager and Snapchat Ads Manager.
• Understanding of basic digital media buying process (planning, audience, tracking, analytics).
• Strong knowledge of Microsoft Office and Google Drive.
• Fast learner, self-starter with strong work ethic.

Responsibilities

• Develop and execute digital advertising strategies across Paid Social and Google channels.
• Provide direction on planning, budgeting, channel capabilities, and audience strategy.
• Gather briefs and prepare media plans for Insomniac events, ensuring media mix aligns with goals.
• Coordinate ad campaigns: audiences, plans, tags, and updates; report performance.
• Lead stakeholder meetings and present optimization recommendations.
• Collaborate with marketing, vendors, and project teams to deliver assets.
• Produce campaign performance reports and post-campaign analyses with recommendations.
• Utilize data analytics to optimize channel mix and grow first-party audiences.
• Maintain on-site operations and travel as needed; onboard new team members.

Skills

Digital advertising

Meta Ads Manager

Google Ads

Campaign analytics

Budget optimization

Communication skills

Team collaboration

Education

Bachelor’s degree preferred

Tools

Meta Ads Manager

Google Display & Search

TikTok Ads Manager

Snapchat Ads Manager

YouTube Ads Manager

Job description

Insomniac is seeking a Digital Advertiser, Paid Social to support marketing and digital advertising for festivals and concerts. You will focus on media planning, buying strategy, and analytics across paid social, video, display, and search.

The role requires hands-on campaign management, daily performance analysis, and collaboration with teams and vendors. You will lead asset requests, trafficking, tagging, and optimization recommendations.