Paid Social Digital Ad Strategist - Festivals

Insomniac Events; Calabasas (CA); On-site; USD 70,304 - 80,000; Full time

Job summary

Insomniac Events is seeking a Digital Advertiser, Paid Social to support the marketing workflow for festivals and concerts. You will focus on planning, buying, and analytics for paid social, video, display, and search, driving awareness, traffic, and ticket sales.

You will lead asset requests, trafficking, tagging, and performance analysis, reporting to the Director of Digital Advertising. This is not a remote position and requires on-site collaboration.

Qualifications

• Experience in digital advertising for concerts/festivals is preferred.
• Strong knowledge of ad platforms and analytics.
• Excellent organizational and communication skills.

Responsibilities

• Develop and execute digital advertising strategies across Paid Social and Google platforms.
• Lead campaign planning, budgeting, and performance optimization.
• Coordinate asset requests, tagging, and trafficking of ads.
• Analyze campaign results and present recommendations for future events.

Skills

Digital advertising

Campaign management

Analytics

Strategic planning

Communication skills

Tools

Meta Ads Manager

Google Ads/Display/YouTube

TikTok Ads Manager

Snapchat Ads Manager

Job description

Insomniac Events is seeking a Digital Advertiser, Paid Social to support the marketing workflow for festivals and concerts. You will focus on planning, buying, and analytics for paid social, video, display, and search, driving awareness, traffic, and ticket sales.

You will lead asset requests, trafficking, tagging, and performance analysis, reporting to the Director of Digital Advertising. This is not a remote position and requires on-site collaboration.