Festival Social Media Lead: Short-Form Video & Creators

Live Nation; Miami (FL); On-site; USD 60,000 - 65,000; Full time

Job summary

Insomniac Events in Los Angeles seeks a Social Media Manager to lead strategy, planning, and execution across LGBTQ+ brands and festivals. You will guide a small team, shape platform-native storytelling, and own short-form video initiatives from concept to reporting.

The ideal candidate is a strong leader with a passion for dance culture, fluent in TikTok, Instagram, YouTube Shorts, and emerging formats, and comfortable coordinating on-site content at events.

Qualifications

• Bachelor's degree or equivalent practical experience in marketing/communications.
• 3+ years of social media marketing experience with multi-platform ownership.
• Experience managing a team and improving workflows.
• Deep knowledge of TikTok and strong working knowledge of major platforms (Instagram, YouTube, Facebook, X, Snapchat).
• Experience with creator/UGC programs including sourcing, outreach, and campaign coordination.
• Familiarity with paid-social amplification and creator ad formats (Spark Ads, Ads Manager).

Responsibilities

• Execute social strategy across multiple brands, platforms, and festivals.
• Lead a small team with goals, priorities, and performance expectations.
• Provide reporting insights to leadership for ongoing strategy and operations.
• Own platform-specific content planning for Instagram, TikTok, YouTube Shorts, Facebook, X, Snapchat.
• Film, edit, and publish engaging short-form content using mobile tools and editing software.
• Develop cross-platform strategies that adapt ideas to each channel.
• Coordinate shoots, briefs, and production needs with partners.
• Lead event coverage and real-time content capture at festivals.
• Write platform-native copy and maintain brand voice compliance.
• Maintain social calendars, asset trackers, and publishing schedules.
• Source and evaluate UGC creators aligned with campaigns.
• Manage creator outreach, briefs, contracts, and payments.
• Support on-site coordination and content capture during events.
• Monitor weekly performance and report actionable insights.

Skills

Social media strategy

People management

Copywriting

Video editing

Platform knowledge (TikTok, Instagram,

On-site event content

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CapCut

Adobe Creative Cloud

TikTok Ads Manager

Meta Ads Manager

Sprinklr

Hootsuite

Job description

Insomniac Events in Los Angeles seeks a Social Media Manager to lead strategy, planning, and execution across LGBTQ+ brands and festivals. You will guide a small team, shape platform-native storytelling, and own short-form video initiatives from concept to reporting.

The ideal candidate is a strong leader with a passion for dance culture, fluent in TikTok, Instagram, YouTube Shorts, and emerging formats, and comfortable coordinating on-site content at events.