Festival Marketing Director

aegworldwide; New York (NY); On-site; USD 76,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

Paid holidays

Vacation and sick time

Company paid life insurance

Voluntary life insurance

401k Plan with company match

Flexible spending and HSA

Wellness offerings

Job summary

AEG seeks a Marketing Manager- Festivals in New York to lead all festival marketing assets, collaborating with artist management, Radio/TV, and in-house teams to craft targeted campaigns that drive ticket sales. You will develop creative content for show promotions, oversee budgets, manage social media, and track performance to refine strategy in a dynamic entertainment market.

Experience with media planning, negotiations, and coordinating interns is a plus.

Qualifications

• BA/BS in Marketing/Business Communications; PR preferred.
• 4–6 years of related work experience.
• Experience with media buying (advertising and media).
• Strong communication and organizational skills.
• Knowledge of social media and online marketing initiatives.
• Creative, detail-oriented; able to juggle multiple tasks.

Responsibilities

• Develop and execute festival marketing plans with directors and talent buyers.
• Manage marketing budget and allocate funds to partners; prepare settlements.
• Oversee social media accounts and create engaging ad copy and schedules.
• Evaluate show performance and adjust strategy to market changes.
• Coordinate publicity, interviews, and artist availability with teams.
• Pitch promotions to media outlets and negotiate rates/contracts.
• Identify new marketing opportunities to boost ticket sales.
• Coordinate graphics requests for ecards, banners, posters, and emails.
• Oversee interns and assistants when needed.

Skills

Communication

Organization

Social media marketing

Photoshop

MS Office

Creativity

Music industry knowledge

Passion for music

Education

BA/BS in Marketing/Business Communications

Tools

Photoshop

MS Office

Job description

AEG seeks a Marketing Manager- Festivals in New York to lead all festival marketing assets, collaborating with artist management, Radio/TV, and in-house teams to craft targeted campaigns that drive ticket sales. You will develop creative content for show promotions, oversee budgets, manage social media, and track performance to refine strategy in a dynamic entertainment market.

Experience with media planning, negotiations, and coordinating interns is a plus.