Festival Division Lead: Experiences & Growth

by Landmark; Plainfield (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

By Landmark is seeking a Senior Manager of Festivals & Experiences to build and lead the Festival Division across multiple markets. This executive role combines creative vision, business development, event operations, and financial oversight to establish a scalable festival program.

You will work with the executive team to expand the company's presence in festival and experiential entertainment with a focus on colorful luxury and memorable guest experiences.

Responsibilities

• Lead the development and expansion of byLandmark's Festival Division, including new event concepts, markets, and growth opportunities.
• Establish distinct brand identities, positioning, and audience strategies for each festival.
• Collaborate with executive leadership and marketing to ensure alignment with company objectives and brand standards.
• Oversee all aspects of festival planning, production, and execution, including budgets, timelines, logistics, staffing, and vendor coordination.
• Source, negotiate, and manage relationships with culinary partners, beverage brands, entertainers, vendors, and experiential partners.
• Coordinate permitting, licensing, insurance, regulatory compliance, and operational requirements.
• Ensure seamless onsite execution, exceptional guest experiences, and effective contingency planning.
• Identify, secure, and manage sponsorships, strategic partnerships, and revenue-generating opportunities.
• Develop sponsorship packages and brand activations that enhance the festival experience and deliver measurable value.
• Cultivate relationships with tourism organizations, local businesses, media outlets, and industry partners.
• Partner with Marketing to develop and execute comprehensive marketing and promotional strategies.
• Drive ticket sales, audience development, brand awareness, and community engagement across all festival markets.
• Support public relations, influencer partnerships, digital marketing, and consumer communications.
• Build and lead the Festival Division team, including recruiting, training, and managing employees, event staff, and contracted partners.
• Establish operational procedures, performance standards, and scalable systems to support continued growth.
• Foster a collaborative, accountable, and results-driven team environment.
• Work with Accounting to oversee the Festival Division's financial performance, including budgeting, expense management, revenue generation, and profitability.
• Monitor ticket sales, sponsorship revenue, attendance, and other key performance indicators.
• Prepare post-event financial and operational reports, identifying opportunities for improvement and future growth.
• Maintain a flexible schedule, including evenings, weekends, and onsite attendance as required by festival and experiential programming.
• Represent byLandmark professionally in all vendor, sponsor, community, and industry relationships.
• Perform additional duties and responsibilities as needed to support the growth and success of the Festival Division and byLandmark's broader business objectives.

Job description

By Landmark is seeking a Senior Manager of Festivals & Experiences to build and lead the Festival Division across multiple markets. This executive role combines creative vision, business development, event operations, and financial oversight to establish a scalable festival program.

You will work with the executive team to expand the company's presence in festival and experiential entertainment with a focus on colorful luxury and memorable guest experiences.