Ferman Automotive -Business Development Coordinator

Ferman Automotive Group; Tampa (FL); Hybrid; USD 36,000 - 48,000; Full time

Job summary

Ferman Automotive Group is seeking a BDC Coordinator to manage inbound and outbound guest communications and support the dealership’s sales and service teams. You will respond to leads, schedule appointments, and maintain guest records in the CRM to drive engagement and opportunities.

Ideal candidates have strong communication, phone etiquette, and organizational skills, with experience in CRM systems. Automotive or BDC background is a plus, but on-the-job training is provided.

Qualifications

• High school diploma or equivalent required.
• Previous guest service, call center, sales, or dealership experience preferred.
• Automotive dealership or BDC experience is a plus but not required.

Responsibilities

• Respond promptly to inbound phone calls, emails, text messages, and online leads.
• Make outbound calls to follow up on sales and service leads.
• Schedule and confirm sales and service appointments.
• Maintain accurate guest records in the dealership CRM system.
• Track and manage lead activity, follow-up status, and appointment outcomes.
• Provide product and service information to guests as needed.
• Coordinate with sales and service teams to ensure smooth guest handoffs.
• Follow up with unsold showroom guests and missed service appointments.
• Maintain consistent communication standards and scripting guidelines.
• Ensure timely response to all internet and phone inquiries.
• Assist in achieving dealership appointment-setting and conversion goals.
• Support marketing campaigns and lead generation initiatives.

Skills

Strong communication

Guest service

Phone etiquette

Organizational skills

CRM experience

Team collaboration

Attention to detail

Education

High school diploma or equivalent

Tools

CRM software

Job description

Description

Position Summary

The BDC Coordinator is responsible for managing inbound and outbound guest communications to support the dealership’s sales and service departments. This role focuses on responding to leads, scheduling appointments, following up with guests, and ensuring a high level of guest engagement to drive dealership traffic and sales opportunities.

Essential Duties and Responsibilities

• Respond promptly to inbound phone calls, emails, text messages, and online leads.
• Make outbound calls to follow up on sales and service leads.
• Schedule and confirm sales and service appointments.
• Maintain accurate guest records in the dealership CRM system.
• Track and manage lead activity, follow-up status, and appointment outcomes.
• Provide product and service information to guests as needed.
• Coordinate with sales and service teams to ensure smooth guest handoffs.
• Follow up with unsold showroom guests and missed service appointments.
• Maintain consistent communication standards and scripting guidelines.
• Ensure timely response to all internet and phone inquiries.
• Assist in achieving dealership appointment-setting and conversion goals.
• Support marketing campaigns and lead generation initiatives.

Requirements

Qualifications

• Strong communication and guest service skills.
• Professional phone etiquette and persuasive communication ability.
• Strong organizational and multitasking skills.
• Ability to work in a fast-paced, goal-driven environment.
• Basic computer skills and CRM experience preferred.
• Ability to work independently and as part of a team.
• Positive attitude and strong attention to detail.

Education and Experience

• High school diploma or equivalent required.
• Previous guest service, call center, sales, or dealership experience preferred.
• Automotive dealership or BDC experience is a plus but not required.
• On-the-job training provided for qualified candidates.

Physical Requirements

• Ability to sit for extended periods.
• Frequent use of computer, phone systems, and CRM software.
• Ability to communicate clearly by phone and electronic messaging.
• Ability to perform repetitive data entry and typing tasks.
• Ability to work standard business hours, including some evenings or weekends if required.

Work Environment

Work is performed primarily in a dealership office or call center environment with frequent phone and computer use in a structured, fast-paced, performance-driven setting.

Equal Employment Opportunity Statement

The Company is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for this position. Management reserves the right to modify, add, or remove duties and assign other responsibilities as necessary.