Federal Communications & Outreach Strategist

Nexight Group; Silver Spring (MD); Hybride; USD 90 000 - 140 000; Plein temps

Résumé du poste

Nexight Group in Silver Spring, MD, is seeking a Strategic Communications Outreach Specialist to lead integrated communications, marketing, and stakeholder outreach for a federal transportation client. The role requires translating complex policy information into audience-centered strategies and content, managing campaigns across channels, and building stakeholder relationships.

The position is hybrid; travel to client locations in the DC metro area may be required.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or closely related field.
• 6–10 years of progressively responsible professional experience in strategic communications, marketing, digital communications, public affairs, stakeholder engagement, or related work.
• Demonstrated experience developing and implementing integrated communications or marketing strategies for diverse audiences.
• Demonstrated experience developing and executing social media or digital campaigns that increased readership, subscriptions, engagement, reach, or other relevant audience outcomes.
• Experience conducting market or audience research and interpreting analytics, performance metrics, and stakeholder insights to inform communications strategy and evaluate effectiveness.
• Experience developing audience-specific messaging and translating complex technical, research, or policy information into accessible communications.
• Experience supporting and facilitating stakeholder outreach, conferences, webinars, or other audience-engagement activities.
• Experience managing multiple communications initiatives and deadlines simultaneously.
• Strong proficiency with Microsoft Word, Excel, and PowerPoint and familiarity with digital communications, email marketing, social media, and analytics platforms.

Responsabilités

• Develop and execute integrated communications, marketing, and stakeholder outreach strategies aligned with organizational objectives, priority audiences, and measurable outcomes.
• Conduct market and audience research, including surveys, stakeholder analysis, digital analytics, and other methods, to understand audience needs, behaviors, preferences, and opportunities for engagement.
• Translate audience insights into communications objectives, audience-specific messaging frameworks and key messages, content strategies, campaigns, channel strategies, and engagement approaches tailored to diverse stakeholder groups.
• Lead multiple concurrent campaigns and communications initiatives, coordinating activities across digital, print, social media, email, web, events, and stakeholder outreach.
• Develop and oversee audience-centered content, including social media, web content, newsletters, outreach materials, presentations, promotional products, talking points, and other communications.
• Lead marketing and outreach efforts to increase awareness, engagement, subscriptions, and readership, including ongoing issue-level promotion and broader targeted campaigns.
• Measure and evaluate communications performance using appropriate analytics, engagement metrics, stakeholder feedback, and campaign results; translate findings into actionable recommendations for continuous improvement.
• Support brand strategy and implementation, working with communications and creative teams to ensure messaging and visual communications are cohesive, audience appropriate, and aligned with organizational objectives.
• Plan, facilitate, and support conferences, trade shows, webinars, and other stakeholder engagements, including engagement strategies, agenda development, speaker outreach and coordination, promotional materials, onsite/virtual support, performance metrics, and post-event synthesis.
• Translate complex transportation, research, technology, and policy information into clear, compelling narratives appropriate for technical and nontechnical audiences.
• Develop media and public-facing communications materials and coordinate with appropriate client communications/public affairs personnel as needed.

Connaissances

Strategic thinking

Stakeholder engagement

Content development

Digital analytics

Project management

Communication strategy

Formation

Bachelor's degree

Master's degree

Outils

Microsoft Word

Excel

PowerPoint

Analytics platforms

Description du poste

Nexight Group in Silver Spring, MD, is seeking a Strategic Communications Outreach Specialist to lead integrated communications, marketing, and stakeholder outreach for a federal transportation client. The role requires translating complex policy information into audience-centered strategies and content, managing campaigns across channels, and building stakeholder relationships.

The position is hybrid; travel to client locations in the DC metro area may be required.