A professional sports organization is seeking a Manager of Consumer Insights in Nashville, TN. This role focuses on analyzing consumer behavior and trends to inform marketing and brand strategy. The ideal candidate will have over 5 years of experience in consumer insights or digital marketing analytics, strong communication skills, and be proficient in SQL and data visualization tools. This position requires a detail-oriented thinker who can thrive in a fast-paced environment. Join us to help drive growth and enhance fan engagement.
Qualifications
5+ years of experience in consumer insights or digital marketing analytics.
Ability to analyze sentiment and consumer behavior.
Proficiency in visualization tools for data interpretation.
Responsibilities
Lead development of actionable insights for marketing and strategy.
Analyze trends and insights from various data sources.
Conduct audience analysis to identify growth opportunities.
Skills
Consumer behavior analysis
Marketing analytics
Data-driven decision making
Excellent communication
Creative problem-solving
Project management
Education
Bachelor's degree
Tools
SQL
Tableau
PowerBI
Microsoft Office
Job description
A professional sports organization is seeking a Manager of Consumer Insights in Nashville, TN. This role focuses on analyzing consumer behavior and trends to inform marketing and brand strategy. The ideal candidate will have over 5 years of experience in consumer insights or digital marketing analytics, strong communication skills, and be proficient in SQL and data visualization tools. This position requires a detail-oriented thinker who can thrive in a fast-paced environment. Join us to help drive growth and enhance fan engagement.