Fan Insights & CRM Analytics Specialist

Atlanta Falcons Stadium Company, LLC (\"STADCO\"); Atlanta (GA); On-site; USD 70,000 - 95,000; Full time

Job summary

AMB Sports & Entertainment (AMBSE) is seeking a Data Activation & Insights Analyst to drive lead generation, fan intelligence reporting, and CRM administration for the Falcons, United, City FC, and Mercedes-Benz Stadium. You will analyze the ticket sales funnel and collaborate with marketing, sales, and retention to deliver actionable insights that influence campaigns and revenue strategy.

The role requires strong SQL, CRM, and Power BI skills, with 1+ year in data analytics and dashboard

Qualifications

• 1+ years of experience in a data, analytics, or CRM role.
• Bachelor's degree in a related field.
• Advanced SQL querying skills.
• Experience building Power BI dashboards.

Responsibilities

• Act as a primary point of contact for CRM development, reporting, and support needs across the AMBSE organization.
• Partner with Sales, Service, Marketing, and other stakeholders to translate business needs into CRM enhancements and scalable solutions.
• Support sales enablement by building and launching targeted campaigns and prospect audiences to drive lead generation, engagement, and revenue opportunities.
• Identify opportunities across CRM, CDP, and ESP to automate processes, streamline audience activation, and create scalable campaigns.
• Analyze and report on sales and service rep activity, success, and pipeline efficiency.
• Build and maintain dashboards through Power BI to track key sales, marketing, and fan insights.

Skills

SQL

Data analytics

CRM experience

Dashboard development

Education

Bachelor's degree in related field

Tools

Power BI

SQL

Job description

AMB Sports & Entertainment (AMBSE) is seeking a Data Activation & Insights Analyst to drive lead generation, fan intelligence reporting, and CRM administration for the Falcons, United, City FC, and Mercedes-Benz Stadium. You will analyze the ticket sales funnel and collaborate with marketing, sales, and retention to deliver actionable insights that influence campaigns and revenue strategy.

The role requires strong SQL, CRM, and Power BI skills, with 1+ year in data analytics and dashboard