Family Service Counselor - Inside Sales Representatives

Carriage Services; Lafayette (CA); On-site; USD 75,000 - 200,000; Full time

Benefits offered by this job

Flexible schedule

Leads provided

Benefits package

Advancement opportunities

Job summary

Carriage Services in Lafayette, CA seeks a compassionate Family Service Counselor to guide families through pre-need and at-need planning. This full-time, commission-based role offers a steady lead flow, with first-year earnings around $75,000 and potential to exceed $200,000 for top performers.

The position emphasizes service, empathy, and professional guidance, with support for licensing and ongoing training as needed.

Qualifications

• Compassionate, patient and service-minded.
• Coachable, goal-oriented, and motivated by mission and results.
• Strong communicator with the ability to guide families through sensitive decisions.
• Organized and able to work independently.
• Comfortable with a consultative sales environment.
• Prior sales experience is helpful but not required – training provided.
• May require the possession (or ability to obtain) an insurance license as required by applicable law.
• Must have a valid driver’s license and reliable transportation.
• Bilingual speaking a plus.

Responsibilities

• Educate families about the benefits of pre-planning funeral and cemetery arrangements.
• Meet with at-need families (partnering with a licensed funeral director) to assist with service and cemetery selections.
• Conduct follow-up calls, outreach, and relationship building within the community.
• Maintain accurate records and manage your sales pipeline.
• Represent the funeral home and cemetery with empathy, integrity, and professionalism - Honesty, Integrity, and Service Excellence are at the heart of all we do.
• Participate in community events, presentations, and workshops.
• Work collaboratively with Family Service, Funeral Directors, Cemetery Grounds, and Leadership Teams.

Job description

Family Service Counselor - Inside Sales Representatives

Family Service Counselor - Inside Sales Representative

At Carriage Services, we are united by our purpose of creating premier experiences through innovation, empowered partnership, and elevated service. As a member of our team, you\'ll join a dynamic community dedicated to setting new standards in the Funeral and Cemetery profession. Join us on this exciting journey as we continue to shape the future of our industry. Carriage Services is an equal opportunity employer.

We are seeking a compassionate, motivated Family Service Counselor to guide families though one of the most meaningful decisions they will ever make – planning for their final arrangements. Our counselors provide both pre-need (advance planning) and at-need (immediate) support, educating families about their options while ensuring every detail is handled with care, professionalism, and dignity.

Compensation Potential: $75,000 - $200,000 per year

Job-Type: Full-Time

Location: Oakmont Memorial Park & Mortuary located in Lafayette, CA.

Department: Family Services / Pre-Need & At-Need Sale

Earning Potential

This position is commission-based with unlimited earning potential, supported by an established brand and a steady flow of leads.

1 st Year Expected Earnings: $75,000 per year

Top Performers Earn: $200,000+ per year

Actual earnings depend on individual effort, sales performance, and lead volume.

California Life Only or Life Limited Insurance License required. We will assist qualified candidates in obtaining the necessary license.

What You\'ll Do

Educate families about the benefits of pre-planning funeral and cemetery arrangements

Meet with at-need families (partnering with a licensed funeral director) to assist with service and cemetery selections.

Conduct follow-up calls, outreach, and relationship building within the community

Maintain accurate records and manage your sales pipeline

Represent the funeral home and cemetery with empathy, integrity, and professionalism - Honesty, Integrity, and Service Excellence are at the heart of all we do

Participate in community events, presentations, and workshops

Work collaboratively with Family Service, Funeral Directors, Cemetery Grounds, and Leadership Teams

Qualifications

Compassionate, patient and service-minded

Coachable, goal-oriented, and motivated by both mission and results

Strong communicator with the ability to guide families through sensitive decisions

Organized and able to work independently

Comfortable with a consultative sales environment

Prior sales experience is helpful but not required – we provide training

May require the possession (or ability to obtain) an insurance license as required by applicable law

Must have a valid driver\'s license and reliable transportation

Bilingual speaking a plus

What We Offer

Supportive team environment

Flexible schedule with operating hours

Opportunities for advancement

Leads provided with Walk-ins and Call-ins, plus opportunities to generate your own

Benefits package (medical, dental, vision, 401k with a match, PTO, etc.)

Why Join Us?

Family service Counselors make a lasting impact. You are not just selling a product - you are helping families find peace, create a legacy, and honor a life. This is a career with purpose, stability, and the opportunity to grow both personally and professionally.