Family Advisor

Pennant Group; Rockwall (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Lakeshore Assisted Living and Memory Care is seeking a Community Liaison to lead the resident recruitment process by building meaningful relationships with prospects and families. You will develop marketing strategies, maintain occupancy levels, and manage the admission/assessment process in collaboration with the community management team.

Ideal candidates demonstrate excellent communication, strong customer service, and a proven track record in senior housing or related marketing.

Qualifications

• Superior communication skills, written and spoken English.
• Strong customer service orientation with a call handling mindset.
• Ability to identify candidate needs and communicate a clear value proposition.

Responsibilities

• Lead resident recruitment by building relationships with prospects and families.
• Develop and maintain internal and external marketing strategies and referral sources.
• Coordinate admission/assessment with the community management team to maintain occupancy.

Skills

Excellent communication

English proficiency

Customer service

Telephone marketing

Education

Marketing or human services degree

Job description

Lakeshore Assisted Living and Memory Care is currently seeking a Community Liaison to join our team of dedicated professionals who want to make a difference in the lives of our residents, their families and our community. We are guided by our CAPLICO Core Values:

C elebration

A ccountability

P assion for Learning

L ove One Another

I ntelligent Risk Taking

C ustomer Second (Employee First!)

O wnership

If these core values resonate deeply with your own moral compass and you meet the requirements below, then you should apply.

About the Opportunity

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Critical Success Factors

• Superior communication skills with the ability to effectively communicate in English, both orally and in writing.
• Ability to communicate a clear vision of the community and its services.
• Dependable and punctual with a professional, competent demeanor.
• Knowledge of the physiology and psychology of the older person.
• Recognizes common signs/symptoms of dementia.
• Demonstrates strong customer service skills and telephone marketing skills.
• Adaptable, flexible and focused on meeting the needs of prospective residents and their families.
• Demonstrate team and business partner skills.

Preferred Qualifications

• Degree in marketing or human services field preferred.
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.
• Proven track record of marketing/sales results.
• An outgoing personality, superior communication skills and strong customer service orientation required.
• Must present a neat, clean appearance and demonstrate a positive, cheerful attitude.
• Must possess a clean driving record and valid state issued driver’s license.
• Local travel required.

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.