Family Advisor

Pennant Group; California; On-site; USD 90,000 - 95,000; Full time

Job summary

Memory Care of Contra Costa, part of The Pennant Group, is seeking a sales admissions leader in Pleasant Hill, CA. You will drive occupancy growth by cultivating relationships with families, referral partners and clinicians, guiding inquiries through move-in, and educating families on dementia care options.

Collaborate with the Executive Director and clinical leadership to hit occupancy targets, coordinate tours and move-ins, and ensure an exceptional family experience across Contra Costa County.

Qualifications

• Bachelor's degree in Marketing, Communications, Healthcare Administration, Business, Human Services, or related field preferred.
• Minimum of two years of senior living, healthcare, hospice, home health, or memory care sales experience preferred.
• Superior communication, presentation, and customer service skills.
• Strong organizational and CRM management skills.

Responsibilities

• Leads resident census development and occupancy growth by building relationships with residents, families, referral partners and professionals.
• Educates families about dementia care, memory services and financial options for senior living.
• Coordinates tours, assessments, move-in planning, and family consultations.
• Maintains CRM lead management and tracks occupancy trends and referrals.
• Partners with the Executive Director and clinical leadership to meet occupancy targets.

Skills

Sales experience

CRM management

Communication skills

Presentation skills

Customer service

Relationship management

Education

Bachelor's degree in Marketing, Communications, Healthcare Administration, Business, Human Services, or related field

Tools

CRM system

Job description

Position Summary

Successfully leads resident census development and occupancy growth for Memory Care of Contra Costa by cultivating meaningful relationships with prospective residents, families, referral partners, healthcare professionals, and community organizations. Serves as the primary point of contact throughout the inquiry, assessment, and move-in process while providing education and guidance regarding dementia care, Alzheimer's disease, and memory support services. Partners with the Executive Director and clinical leadership team to achieve occupancy goals and deliver an exceptional family experience.

Essential Functions and Responsibilities

• Ensures compliance with all company policies, resident rights requirements, HIPAA regulations, and California Residential Care Facility for the Elderly (RCFE) regulations.
• Maintains a positive and professional image for Memory Care of Contra Costa throughout Contra Costa County and surrounding communities.
• Develops strategic relationships with hospitals, neurologists, geriatric physicians, discharge planners, skilled nursing facilities, home health agencies, hospices, senior centers, elder law attorneys, fiduciaries, and community organizations.
• Educates families regarding Alzheimer's disease, dementia, memory care services, levels of care, and financial options available for senior living.
• Conducts professional and compassionate family consultations to assess resident needs and determine community fit.
• Coordinates and facilitates community tours, family meetings, assessments, and move-in planning.
• Serves as the primary liaison between prospective families and community leadership.
• Maintains lead management activities within the CRM system and ensures timely follow-up on all inquiries.
• Tracks referral sources, conversion ratios, tours, deposits, move-ins, move-outs, and occupancy trends.
• Develops and executes an annual marketing and outreach plan.
• Represents the community at networking events, healthcare conferences, caregiver support groups, and educational programs.
• Coordinates community events designed to increase awareness and lead generation.
• Meets or exceeds community targets for: New inquiries Tours Deposits Move-ins Occupancy Referral partner engagement.
• Provides regular sales and census reports to community leadership.
• Collaborates effectively with the Executive Director, Health Services Director, and Resident Care Team to ensure successful resident transitions.
• Performs other duties as assigned.

Key Performance Indicators (KPIs)

• Achievement of budgeted occupancy targets.
• Monthly tour-to-deposit conversion rate.
• Monthly deposit-to-move-in conversion rate.
• Lead response within community standards.
• Referral source growth and retention.
• Family satisfaction throughout the sales and move-in process.
• CRM compliance and reporting accuracy.

Education and Experience Requirements

• Bachelor's degree in Marketing, Communications, Healthcare Administration, Business, Human Services, or related field preferred.
• Minimum of two years of senior living, healthcare, hospice, home health, or memory care sales experience preferred.
• Demonstrated success in occupancy growth, business development, and relationship management.
• Experience working with families affected by Alzheimer's disease or related dementias strongly preferred.
• Superior communication, presentation, and customer service skills.
• Strong organizational and CRM management skills.
• Valid California driver's license and reliable transportation required.
• Ability to travel throughout Contra Costa County and surrounding service areas for business development activities.

Physical and Work Environment Requirements

The employee works throughout the community, local healthcare markets, community events, and referral locations. Must be able to move throughout the community, conduct tours, participate in outreach activities, and effectively communicate with residents, families, healthcare professionals, and community partners as outlined in the original job description.

Salary

$90,000- $95,000

Employer

The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.

At Memory Care of Contra Costa, we believe every moment matters. Located in the heart of Pleasant Hill, California, our community is thoughtfully designed to support individuals living with memory loss while celebrating who they are, where they’ve been, and the life they continue to live each day.

Equal Opportunity Employer

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.