Fall 2027 Co-op - Digital Marketing & CRM

Keurig Dr Pepper Inc.; Burlington (MA); Hybrid; USD 33,000 - 44,000; Full time

Benefits offered by this job

Sign-on bonus

Hybrid work model

Job summary

Keurig Dr Pepper Inc. in Burlington, MA is seeking a Fall 2027 Digital Marketing & CRM Co-op to gain hands-on CRM experience with Keurig.com. You will support the CRM team under a manager, helping execute campaigns and optimize multi-channel communications.

Aligned to the Coffee Operating Unit, the role runs July 5 to December 17, 2027, with a hybrid schedule, 40 hours/week and 28 USD per hour, plus a $5,000 sign-on bonus. Mentorship and project completion are key development elements.

Qualifications

• Undergraduate currently enrolled in a full‑time academic program, majoring in Business, Marketing, Communications, Information Systems or related field
• Available to work 40 hours per week (Mon-Fri, 8am-5pm)
• Excellent organizational skills with ability to manage multiple projects and meet deadlines
• Strong communication skills: listening, written and verbal
• Ability to work cross-functionally, be independently driven, and a self‑starter
• Strong skills in Excel, PowerPoint and Data Analytics
• Experience with CRM systems like Klaviyo; familiarity with HTML is a plus

Responsibilities

• Execute the promotional CRM calendar including building, testing, and scheduling emails
• Brief the creative team on requirements for digital assets
• Conduct A/B testing for promotional emails (subject line and preheaders)
• Assist with reporting on multi‑channel campaign performance
• Support CRM strategy development through analytics projects
• Manage ad hoc campaigns as needed

Skills

Excel

PowerPoint

Data Analytics

Tools

Klaviyo

HTML

Job description

Job Overview:

As a Fall 2027 Digital Marketing & CRM Co-op at Keurig Dr Pepper (KDP), you will join the Keurig.com consumer relationship management team for a Co‑op that gives hands‑on experience with a best‑in‑class CRM system. Apprentice under the Manager of CRM sending campaigns that drive results and build relationships.

This role is aligned to the Coffee Operating Unit.

Shift/Schedule:

• The KDP 2027 Fall Co‑op Program will run from July 5th to December 17th, 2027
• Location: Burlington, MA
• Full-time; 40 hours per week
• Monday-Friday
• 8:00am until 5:00pm
• Hybrid

As a Fall 2027 Digital Marketing & CRM Co‑op you will support the execution and optimization of CRM initiatives for Keurig.com. Your key responsibilities will include:

• Executing the promotional CRM calendar, including building, testing, and scheduling promotional emails.
• Briefing the creative team on requirements for digital asset creation.
• Conducting A/B testing for promotional emails, including subject line and preheader variations.
• Assisting with reporting on multi‑channel campaign performance.
• Supporting CRM strategy development through miscellaneous analytical projects.
• Managing ad hoc campaigns as needed.

Elements of the KDP 2027 Co‑op Program include:

• Engaging and partnering on innovative projects to gain experience in a fast paced, cross functional team environment
• Receive mentor support for your professional development
• Participate in meet & greets and lunch & learns with KDP executives and other organization leaders
• Receive professional development training such as networking, professional skills development and presenting
• Complete a project from start to finish and present it and your takeaways to your team, department,and senior leaders to highlight your project work and impact on the business

Total Rewards:

• $28/hour
• Paid bi‑weekly
• $5,000 sign on bonus pay, paid within first 30 days of employment

Requirements:

• Undergraduate currently enrolled in a full‑time academic program from an accredited college or university, majoring in Business, Marketing, Communications, Information Systems or another related field
• Available to work 40 hours per week (M-F, 8am-5pm)
• Excellent organizational skills and attention to detail with a demonstrated ability to manage multiple projects, prioritize requests, and meet deadlines
• Strong communication skills including excellent listening, written, and verbal abilities
• Ability to work cross‑functionally, be independently driven, and a self‑starter
• Strong skills in Microsoft Excel, PowerPoint and Data Analytics
• Experience with CRM systems like Klaviyo is highly desired, as well as familiarity with HTML

Please Note

You must be work authorized in the United States on a full‑time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders whorequiresponsorship in the future or cannot work now on a full‑time basis.

We incorporateHireVue, an automated interview tool, into our campus recruitment process.

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [e-mail] in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.