Facebook & Youtube Media Buyer

Paul Xavier International LLC; North Carolina; Hybrid; USD 50,000 - 75,000; Full time

Job summary

An innovative firm is seeking a Facebook & YouTube Media Buyer to enhance performance marketing through data-driven paid social campaigns. This role requires creativity and analytical skills to manage and optimize ad campaigns effectively. You will collaborate with design teams to create compelling ad content, conduct audience research, and continuously test strategies to maximize ROI. Join a small, dynamic team that values creativity and collaboration, where your contributions can significantly impact business growth. If you are passionate about digital marketing and eager to learn, this is the perfect opportunity to grow in a fast-paced environment.

Benefits

Health care reimbursement

Profit-share opportunities

Above market salaries

Best tools for work

Qualifications

• Strong analytical and data-driven mindset with experience in paid social campaigns.
• Ability to create engaging ad creatives and manage budgets efficiently.

Responsibilities

• Develop and optimize Facebook, Instagram & Youtube ad campaigns to meet KPIs.
• Monitor performance metrics and prepare detailed reports for stakeholders.

Skills

Analytical Skills

Creativity

Budget Management

Communication

Problem-Solving

Data Analysis

A/B Testing

Tech-Savvy

Education

Experience in eCommerce or lead generation

Experience in performance marketing agencies

Tools

Facebook Business Manager

Ads Manager

Google Analytics

Pixel tracking

Third-party tracking tools

Job description

Job Title: Facebook & Youtube Media Buyer

Location: MUST live in Asheville, NC - Work will be hybrid in-office & remote

Job Type: Full Time

Salary: Starting at $50,000 and going up depending on experience

Job Description:

We are seeking a Facebook & Youtube Media Buyer to join our team and drive performance marketing efforts through paid social campaigns. The ideal candidate is analytical, creative, and data-driven, with a proven track record of managing and scaling Facebook and Instagram advertising campaigns. You will be responsible for strategizing, executing, optimizing, and reporting on paid media campaigns to maximize ROI and drive business growth.

Key Responsibilities:

• Develop, manage, and optimize Facebook, Instagram & Youtube ad campaigns to meet key performance indicators (KPIs).
• Conduct audience research and segmentation to target the most relevant demographics.
• Create compelling ad creatives and copy in collaboration with the design and content teams.
• Continuously test ad creatives, landing pages, and targeting strategies to improve campaign performance.
• Monitor campaign performance metrics and analyze data to identify trends and opportunities for improvement.
• Stay up to date with Facebook Ads policies, algorithm changes, and best practices.
• Manage ad budgets efficiently, ensuring cost-effective ad spend while maximizing conversions.
• Prepare and present detailed performance reports with actionable insights to stakeholders.
• Conduct competitive analysis and market research to stay ahead of industry trends.

Qualifications & Skills:

• Experience: Willing to train someone starting with zero experience but strong mathematical and data analytics skills. Ideally have some experience in an eCommerce, lead generation, or agency setting.
• Expertise: Strong understanding of Facebook Business Manager, Ads Manager, and Pixel tracking.
• Analytical Skills: Proficiency in data analysis, A/B testing, and performance optimization.
• Creativity: Ability to craft engaging ad copy and work with designers to create high-converting creatives.
• Tech-Savvy: Familiarity with Google Analytics, third-party tracking tools, and automation platforms is a plus.
• Budget Management: Experience handling ad budgets at scale and optimizing for cost efficiency.
• Communication: Excellent verbal and written communication skills.
• Problem-Solving: Ability to think critically and adapt to changes in the ad ecosystem.

Preferred Qualifications:

• Experience with other paid social platforms (Facebook, Instagram, Youtube) is a plus.
• Knowledge of funnel marketing, retargeting, and customer acquisition strategies.
• Previous experience in eCommerce, SaaS, or performance marketing agencies.

About ContentCreator.com:

Product:
We create, market & sell the highest quality online courses in the content creation industry teaching people skills in the fastest timeframe possible.

Company:
We've been building ContentCreator.com for 5 years. We're a team of 8 people.

Our CEO Paul Xavier & CMO Anthony Gallohave 10 years of experience in the e-learning industry, building contentcreator.com from $0 to $12m. The founders self-funded ContentCreator.com and plan to reinvest 90% of all profits back into growth & team.

Culture:
We like to build things people love. We love to have fun and hope to always operate with a small-team with a big dream mentality. We believe a small, smart & hungry team that's willing to operate as a meritocracy testing new ideas daily can create incredible value for the world.

Most everyone on our team becomes best friends within a matter of months.

We keep our processes minimal, systems simple, and communication casual. We hire talented people, pay above market salaries, give profit-share opportunities, health care reimbursement, the best tools — anything necessary to have fun making great stuff.