Facebook Ads Specialist – SMB Growth Focus

Lotus Interworks; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Facebook Ads Specialist with a focus on small to medium-sized businesses in the U.S. This role involves managing targeted ad campaigns to drive demos, signups, and bookings for an AI-powered platform. You'll be responsible for launching high-converting campaigns, creating compelling ad creatives, and implementing advanced targeting strategies. If you're passionate about digital marketing and have a proven track record in scaling ROAS, this is a fantastic opportunity to make a significant impact in a rapidly growing company.

Qualifications

• Proven experience in managing Facebook/Instagram ad campaigns.
• Expertise in scaling ROAS for SMBs on Meta platforms.

Responsibilities

• Launch and manage high-converting ad campaigns for U.S. SMBs.
• Create and test ad creatives across various formats.

Skills

Facebook Ads Management

Instagram Ads Management

ROAS Scaling

Ad Creative Testing

UTM Tracking

Meta Platforms Expertise

Job description

Facebook Ads Specialist – SMB Growth Focus

This role involves managing targeted Facebook/Instagram ad campaigns aimed at U.S.-based small business owners. The focus is on driving demos, signups, or call bookings for our AI-powered SaaS platform.

Responsibilities include:

• Launching and managing high-converting ad campaigns targeting SMBs in the U.S.
• Creating and testing ad creative across various formats.
• Implementing retargeting, lookalike audiences, and tracking with UTM parameters.

Requirements:

• Proven experience in scaling ROAS with SMBs on Meta platforms.
• Monthly ad budgets exceeding $20K with measurable conversion results.
• Expertise in Facebook ad policies, pixel setup, and iOS14+ limitations.

Note: Do not apply if your experience is limited to e-commerce or dropshipping, or if you haven't targeted U.S. SMBs.

To apply, send your resume and responses to the questions below to "[e-mail]" with the subject "Facebook Ads Specialist – SMB Growth Focus".

• Describe a Facebook/Instagram ad campaign targeting U.S. SMBs, including industry, budget, objectives, and results.
• Explain your testing and scaling process for new SMB niches.