Facebook Ads Manager

The Intelligent Marketers; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative digital marketing firm is seeking a skilled Facebook Advertiser to lead the management of ad campaigns. This role involves developing strategies to generate leads, executing campaigns, and optimizing performance through data analysis. The ideal candidate will have a strong background in Facebook advertising, with the ability to adapt to changing trends and collaborate effectively with creative teams. Join a dynamic environment that values continuous learning and offers opportunities for career advancement, including potential promotions to leadership roles. Embrace the challenge of driving impactful marketing results in a fast-paced industry.

Benefits

Opportunity for Promotion

Fully Paid Learning Opportunities

Mentorship Program

Qualifications

• Proven experience in Facebook advertising with a strong track record.
• Strong ability to analyze data and make data-driven decisions.

Responsibilities

• Manage Facebook ad campaigns from strategy to execution and optimization.
• Analyze campaign data and provide performance reports and recommendations.

Skills

Facebook Advertising

Data Analysis

A/B Testing

Audience Targeting

Tools

Asana

Job description

Responsibility

The Facebook Advertiser will be responsible for the end-to-end management of Facebook ad campaigns, including strategy development, execution, optimization, and performance analysis. This role requires a strong understanding of digital marketing principles, audience targeting, and performance metrics.

Core Functions

Campaign Creation and Strategy Development

• Develop and execute Facebook advertising strategies to generate leads and appointments within KPI.
• Create and set up Facebook ad campaigns, including ad creatives, copywriting, audience targeting, and budget allocation.

Campaign Management and Optimization

• Monitor the performance of ad campaigns daily, making data-driven decisions to optimise for key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
• Implement A/B testing strategies to optimise ad creatives, audience segments, and bidding strategies.

Performance Analysis and Reporting

• Analyze campaign data to generate insights and prepare detailed performance reports for internal teams and clients.
• Provide recommendations for campaign improvements and adjustments based on data analysis and market trends.

Continuous Improvement and Learning

• Stay updated with the latest Facebook advertising features, algorithm changes, and best practices.
• Collaborate with the creative team to refine ad designs and messaging for better engagement and conversions.

Ways of Working

• Works cohesively in a Delivery Team collaborating with all members to achieve team targets no matter what.
• Understands all manuals related to the role and executes tasks effectively with those manuals.
• Adapt quickly to changing marketing trends and technologies, staying up-to-date with the latest industry practices.
• Work closely with the creative, and analytics teams to align ad campaigns with overall marketing strategies.
• Adapt quickly to changes in campaign performance, market conditions, and platform updates.
• Use insights to inform campaign decisions and optimize performance.

Qualification

• Proven experience in Facebook advertising, with a strong track record of managing successful ad campaigns.
• Strong ability to analyze data, interpret key metrics, and make data-driven decisions.
• Experience with Project management tools like Asana.

Job Specific Benefits

• Opportunity to be promoted into Head of Advertising or into Delivery Lead
• Access to fully paid learning opportunities
• Access to mentorship program to improve writing skills

Job Type: Full-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Experience:

• Facebook Advertising: 1 year (Required)

Work Location: Remote