F&B Director

EV Search; United States; On-site; USD 50,000 - 75,000; Full time

Job summary

A leading company in the F&B sector is seeking a creative and data-driven Digital Marketing Executive. This role involves leading digital marketing campaigns across platforms like Facebook and TikTok, managing social media content, and collaborating with influencers to enhance brand engagement. Candidates should have a Bachelor's degree in Marketing or Business Administration and 2-3 years of relevant experience.

Qualifications

• 2-3 years of experience in digital marketing, preferably in F&B or FMCG.
• In-depth knowledge of social media audience behavior.
• Experience with ad management tools and performance tracking.

Responsibilities

• Execute digital marketing campaigns for product launches.
• Develop content calendars and produce engaging content.
• Monitor and analyze campaign performance across digital channels.

Skills

Knowledge of Facebook platform mechanics

Knowledge of Instagram platform mechanics

Knowledge of TikTok platform mechanics

Experience working with influencers

Strong time management skills

Excellent communication

Creative thinking

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

Meta Ads

TikTok Ads

Meta Business Suite

Google Trends

Job description

Mô tả công việc:

(Mức lương: Thỏa thuận)

We are looking for a creative and data-driven Digital Marketing Executive to lead and execute digital marketing campaigns for F&B brands across various platforms such as Facebook, Instagram, and TikTok. The ideal candidate has a good understanding of consumer behavior in the food & beverage industry and hands-on experience with social media content, influencers, and CRM tools to drive both engagement and customer retention.

Digital Campaign Execution

• Execute digital marketing campaigns for product launches and promotional activities.
• Collaborate with designer & marketing lead to ensure brand consistency across all digital touchpoints.
• Coordinate campaign timelines and deliverables across internal teams and external partners.

Social Media Management

• Develop content calendars and produce engaging content tailored to each platform (Facebook, Instagram, TikTok).
• Monitor social trends and incorporate trending formats (memes, reels, viral topics) into brand content.
• Work with content creators and designers to produce visuals and short-form videos.

KOL/KOC Collaboration

• Research and propose suitable KOLs/KOCs for brand campaigns based on target audience.
• Coordinate influencer briefing, content review, and campaign execution.
• Track and evaluate performance of influencer activities.

CRM & Loyalty Marketing

• Collaborate with marketing lead to execute customer retention activities (email campaigns, push notifications, loyalty app updates, chatbot engagement, etc.).
• Segment customer data and personalize messaging for re-engagement and upsell.
• Monitor customer feedback and recommend improvements for user journeys across digital channels.

Performance Tracking & Reporting

• Monitor and analyze campaign performance across paid and organic digital channels.
• Use tools such as Meta Business Suite, TikTok Creator Center, Google Trends, etc. to generate insights.
• Prepare weekly/monthly reports and suggest data-driven optimizations.
• Budget management

Yêu cầu bằng cấp: Trung cấp - Nghề

Yêu cầu công việc:

Yêu Cầu Công Việc

Education: Bachelor's Degree of Marketing, Business Administration or related field

Experience: 2-3 years of experience in digital marketing, preferably in the F&B or FMCG industry.

Work related skills:

• In-depth knowledge of Facebook, Instagram, TikTok platform mechanics and audience behavior.
• Experience working with influencers (KOLs/KOCs) and social content creators.
• Familiarity with ad management tools (Meta Ads, TikTok Ads) and basic performance tracking.

Soft skills:

• Strong time management and multitasking skills.
• Excellent communication and active listening abilities.
• High level of accountability and ownership.
• Creative thinking combined with data-driven decision-making.