Eye Care Market Research & Analytics Lead

AbbVie Inc.; Irvine, Lake Forest (CA, CA); On-site; USD 160,000 - 230,000; Full time

Benefits offered by this job

401(k) plan

Medical/dental/vision insurance

Paid time off

Job summary

AbbVie Inc. invites an accomplished Associate Director of Marketing Research & Analytics for Eye Care to partner with Brand teams and external agencies. You will design and manage research, perform advanced analytics, and translate findings into strategic recommendations that improve eye care brand performance.

You will lead cross-functional collaborations, balance multiple programs, and ensure compliance while driving data-driven decision making across a matrixed organization in Irvine, CA.

Qualifications

• BA or BS degree required; advanced degree (MA, MS, MBA or PhD) preferred.
• 10+ years of relevant marketing research/analytics experience.

Responsibilities

• Act as an intelligence partner to deliver strategic insights and stay ahead of Eye Care commercial trends.
• Identify primary research and analytics opportunities to inform decision-making across consumers, HCPs and trade channels.
• Lead custom research projects with suppliers and agencies to deliver actionable learnings.
• Synthesize findings across research, analytics, and market intelligence to shape strategies and tactics.
• Communicate market knowledge to internal stakeholders and promote data-driven decisions.
• Design measurement plans and KPIs to evaluate Eye Care programs and campaigns.
• Manage program performance reviews and budgets; identify cost-saving opportunities.
• Explore AI tools to speed up research and improve insights while ensuring data privacy and compliance.

Skills

Market research

Analytics

Strategic insights

Cross-functional collaboration

Communication

Education

Bachelor's degree

Advanced degree preferred

Job description

AbbVie Inc. invites an accomplished Associate Director of Marketing Research & Analytics for Eye Care to partner with Brand teams and external agencies. You will design and manage research, perform advanced analytics, and translate findings into strategic recommendations that improve eye care brand performance.

You will lead cross-functional collaborations, balance multiple programs, and ensure compliance while driving data-driven decision making across a matrixed organization in Irvine, CA.