Customer Market Director, External Partnerships

F. Hoffmann-La Roche AG; South San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Genentech, based in South San Francisco, is seeking a Customer Market Director to lead external partnerships and drive commercialization initiatives for Hematology NMEs. The role requires a proven track record in marketing leadership, strategic collaboration, and budget oversight to align partners and deliver patient-focused outcomes.

The position emphasizes cross-functional teamwork, patient-centric campaigns, and compliant promotional activities across multiple channels, including field and

Qualifications

• Bachelor's degree and 10 years minimum work experience, with 8 years of commercial experience (sales, market access or customer insights), three of which must be in marketing.
• Experience with managing complex external partnerships including senior management, budget negotiations, and alliance management.
• Direct experience with NME launch readiness strategy development and execution.

Responsibilities

• Strategy: translate brand strategy into customer strategy, tactical planning, and campaigns across channels.
• Create tailored omnichannel engagement using customer journeys, personas, and market insights.
• Lead cross-functional alignment with internal and external partners to meet 90-day and 3–5 year objectives.
• Oversee content development, compliance, and pull-through of promotional tactics across channels.
• Manage media budget and agency spend, measuring campaigns for optimization.

Skills

External partnerships

Strategic marketing

Budget management

Campaign development

Cross-functional leadership

Education

Bachelor's degree

Job description

Customer Market Director, External Partnerships

Why Genentech We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Customer Marketer Lead is integral to successfully developing and managing commercial collaboration partnerships and leading launch readiness for Hematology NMEs. This position will be primarily focused on ensuring organizational alignment across collaboration partners, closely managing business deliverables while shaping future commercial readiness for new molecule launches. This position will be working in collaboration across patient, HCP, Organized Customer groups internally and externally with collaboration senior leadership.

Key leadership responsibilities

• will include leading molecule level commercial strategy development in collaboration with external partner leadership, external partner and Agency management, and budget management across commercial portfolio channels.
• The Customer Marketer will be responsible for developing and leading the Joint Commercialization Committee (JCC) working closely with Alliance Management to ensure Genentech and External Partner is delivering on contractual commitments.

Key Job Responsibilities

• Strategy Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with Customer Marketing Directors.
• Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with Customer Marketing Directors and Executive/Senior Marketing Director.
• Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact.
• Collaborates with Executive/Senior Marketing Director and Customer Marketing Directors to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals.
• Identifies and works regularly with both key internal network partners and external partners to ensure cross-marketing, cross-functional, and field alignment to customer strategy.
• Content Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics.
• Execution Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers).
• Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization.
• Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
• Leads initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes.
• Pursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts.
• People Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers.
• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy.
• Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams.
• Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities.
• Demonstrates Advanced Proficiency within the following Key Competencies Customer Understanding - I’m always learning about my customers, what they need, and the world they live in. Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals. Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way. Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together. Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience. Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement. Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Minimum Candidate Qualifications & Experience

• Bachelor's degree 10 years minimum work experience, with 8 years of commercial experience (sales, market access or customer insights), three of which must be in marketing.
• Experience with managing complex external partnerships including senior management, budget negotiations, and alliance management.
• Direct experience with NME launch readiness strategy development and execution

Additional Desired Candidate Qualifications & Experience

• MBA or other related graduate level degree preferred
• Progressive years of Marketing experience is preferred
• People leadership experience is preferred.
• Experience working in an omnichannel/digital marketing role
• Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world
• Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

Location

This position is based in South San Francisco, CA Relocation assistance is not available at this time.

Roche Operating Principles

• Put Patients First: I always act as if