External Communications Manager

Garney Construction; North Kansas City (MO); On-site; USD 85,000 - 130,000; Full time

Job summary

Garney Construction is seeking an External Communications Manager to lead our external communications strategy, elevate the company’s reputation, and increase brand visibility across channels. This role collaborates with leadership to tell Garney’s stories about people, projects, and expertise.

You will develop and execute plans, oversee digital marketing and advertising, manage executive messaging, and mentor the external communications team.

Qualifications

• 7+ years in communications, PR, marketing, or related field.
• Experience developing strategic communications plans aligned with business goals.
• Strong writing, editing, storytelling, and messaging for diverse audiences.

Responsibilities

• Develop and execute external communications strategies that support business priorities and growth.
• Lead digital marketing across the company website, social media, email marketing, and external channels.
• Oversee advertising campaigns from planning to performance measurement.
• Direct external content creation, including project stories, thought leadership, awards, articles, and marketing materials.
• Partner with leaders to identify and promote stories about Garney's people, projects, and expertise.
• Support executive communications, reputation management, and crisis messaging.
• Track performance, analyze results, and recommend improvements to increase reach and impact; mentor the external communications team.

Skills

Writing

Editing

Storytelling

Messaging

Public relations

Digital marketing

Brand communications

Education

Bachelor's degree in Communications, Journalism, Marketing, or related field

Job description

An External Communications Manager position is available at Garney. The External Communications Manager is responsible for leading Garney's external communications strategy and managing initiatives that enhance the company's reputation, increase brand visibility, and position Garney as an industry leader. This position oversees communications across multiple channels, including public relations, digital marketing, and advertising, while partnering with leadership and teams across the organization to deliver consistent messaging that supports business objectives.

WHAT YOU WILL BE DOING

• Develop and execute external communications strategies that support Garney's business priorities, brand goals, and growth initiatives
• Lead digital marketing efforts across the company website, social media, email marketing, and other external channels
• Oversee advertising campaigns from planning and development through execution, optimization, and performance measurement
• Direct external content creation, including project stories, thought leadership, award submissions, industry articles, and marketing materials
• Partner with company leaders and subject matter experts to identify and promote stories that showcase Garney's people, projects, and expertise
• Support executive communications, reputation management, and crisis communication efforts to ensure effective external messaging
• Track communication performance, analyze results, and recommend improvements to increase reach, engagement, and impact.Manage and mentor external communications team members while ensuring quality, consistency, and alignment across all communications initiatives

WHAT WE ARE LOOKING FOR

• Bachelor's degree in Communications, Journalism, Marketing, or a related field
• 7+ years of experience in communications, public relations, marketing, or a related discipline
• Demonstrated experience developing and executing strategic communications plans that support business objectives
• Strong writing, editing, storytelling, and messaging development skills with the ability to communicate effectively to diverse audiences
• Knowledge of public relations, digital marketing, advertising, content strategy, and communications best practices